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Why Pinterest Deserves Attention in your Healthcare Social Media Strategy

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning’, images or videos to their own or others’ pinboards (i.e. a collection of ‘pins’, usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL .

One can browse through the items other users have pinned and ‘like”, “repin” or “comment” on them. As with most other social networks, members are encouraged to interact with the content by reposting it, sharing others’ pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.

Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people. As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting”.

Why Pinterest Deserves your Attention

Traffic

Any business that relies on driving a high-volume of website traffic to gain prospects should consider joining Pinterest. In fact, early research shows that Pinterest is more effective at driving traffic than other social media sites, including Facebook.

  • In October, the website of Time Inc.’s Real Simple magazine got more traffic from Pinterest than Facebook.
  • Eye glass retailer Warbly Parker reports that 11% of their social traffic is coming from Pinterest compared to 18% from Twitter.
  • After blogger Kate Bryan started pinning her work, she has had more than 10 million page views and has attracted 16,000 blog subscribers. “My top 10 traffic referring URLs are all Pinterest,” says Kate.

Links

If you are using the “Pin It” button on your pages, every single one of your pins will include a link back to the source. While these are “no-follow” links and don’t directly affect SEO they are still invaluable because they enable pinners to find your content and visit your pages in just one click.

Social Sharing

Pinterest allows users to log in using their Twitter or Facebook profiles, connectivity that is critical for social media success. According to a recent Open Graph announcement, Pinterest now connects with Facebook, enabling users to automatically post new pins to their Facebook feed for others to see.

The end result is that more eyes from other social channels have access to your graphics. And many of these would not have found you any other way! However, remember that you still cannot connect Pinterest to your Facebook business page.

When members are browsing through pins, they also have the ability to share posts through Facebook, Twitter or email. This feature is great to boost social sharing and get your social media evangelists to spread the word about your brand.

More help with Pinterest:

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About Tim
Tim George is a regularly contributing author to the MDWebPro blog. Tim is passionate about web marketing for MDs expecially the latest trends and results in social media, SEO and inbound marketing. For more, please follow @MDWebPro on Twitter

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