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Understanding Your Website’s First Impression.

Hello to everyone who subscribes to the MDWebPro blog! My name is Deacon, and I’m the web designer with MDWebPro. I thought since this is my first blog entry, I might introduce myself. I’ll be writing primarily about how web design affects the usability and conversions for your website. Thanks for reading!

Imagine yourself walking down a quiet street.
You’ve been trying to find a grocery store, and this street will offer you two separate options. Both grocery stores offer the same products for the same price, only one store is to your left, and the other to your right. As you look down the road, you notice that it comes to a “T.” To your left is Store A, and to your right is Store B. All you have to do now is choose the road you’d like to take. To get to Store A, you must first travel through this alley,

while Store B is at the end of this street.

Which would you choose?

This is roughly the same choice clients are faced with when looking for someone to do business with.

What does your website look like? Is the important information about you and your practice mashed together in a “good enough” fashion? Is it a place where your experience, professionalism and skill is undermined by the midi file of “Yankee Doodle” playing in the background with no foreseeable end? I hope not!

With 56% of internet users looking for information about a certain medical treatment or procedure, and 44% looking for information about doctors or other health professionals (Pew Internet & American Life Project Survey), you can imagine that your website’s first impression is extremely important.

Let’s look at some examples to illustrate my point. First off, we have a past design of The Medical Center’s website.

This home page is riddled with competing information, small website width (less room to portray information efficiently), small font (less emphasis on important information), and much more.

Now, here’s a shot of Health Angle’s website:

This website boasts clean design, easy accessibility , a clear hierarchy of information, and more.

Which practice seems more credible?

As a consumer I want to find information quickly, easily, and enjoyably. I don’t want to have to search through vast oceans of unimportant information to find what I’m looking for. I don’t think I’m alone.

It is a well-known saying that you only get one chance at a first impression, and the internet is no different. In this internet age, will you continue to allow customers to pass you on? Or would you rather wow them first with your website, and then with your medical service? You decide.

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About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro and also on Google Plus

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