Many medical professionals are just now beginning to understand that Twitter can be a powerful tool for attracting web traffic. Unfortunately, a good number haven’t quite caught on to what makes for an effective Tweet. If you want to develop you online presence through Twitter is essential to learn how to effectively write content fashioned with this unique social media platform in mind.
Celebrities may get away with tweeting about whatever trivial thought that leaks out of their mind day and night but real businesses will not! As in most social media, content and the timing of the release of that content is of utmost importance.
The worst thing you can do is flood Twitter with weak or meaningless tweets. Don’t Tweet too often or send too many within a short space of time. Doing so will clog up your followers’ feeds and can cause them to unfollow you.
Here are four things that will help you make those 140 short characters work for your plastic surgery practice.
1. Learn from Others
Just as you follow key words for good search engine rankings, keep an eye on the other plastic surgeons’ twitter traffic. Follow what the ones who are gathering a large following are doing. This will give you a foundation on which to begin creating your own content with the safety net of knowing you’re following a proven path.
2. Educate yourself on the Basics Before You Get Started
If you are going to be using Twitter for marketing purposes, learn what the main ways of promoting your practice are. Familiarize yourself with Twitter etiquette and refrain from spammy behavior like sending regular automated messages. A few Twitter basics include:
- # Hashtags – Using the # sign followed by a word enables Twitter users to group tweets by topic, making it easier to search particular subjects and find related messages to what you’re talking about.
- @ Messages – These include @reply or @mention and are useful ways to exchange public messages with individual users. Start a message with @username of the person you want to reach and it will automatically link to their account.
- #FF – Stands for “Follow Friday” where Twitter users can recommend other accounts that people should follow on Fridays. To suggest an account others should follow you just tweet their @username with the hashtag #FF.
- RT @example – A Retweet is when you repost another user’s message. Retweeting is how Twitter users share interesting tweets from the people they are following.
3. Never Tweet Without a Short Link
Post a link to your blog, website, or Facebook page with every message. And always shorten those links using a service like bit.ly, or tinyurl. This leaves room for other content while still being able to link to the place you want to funnel visitors. Services like bit.ly also provide analytics which give you a great return for a little effort on sending a Tweet.