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The 2.0 Doctor and Social Media: Twitter by the Numbers

Twitter users are young, smart, affluent, and tech-savvy.

1/3 of monthly Twitter users are 25-34 years old. Tweet This

  • Ages 12 to17 – 18%
  • Ages 18 to 24 – 11%
  • Ages 25 to 34 – 33%
  • Ages 35 to 44 – 19%
  • Ages 45 to 54 – 12%
  • Ages 55and up – 7%

US Twitter users are more educated than the general population.

1-3 years of college

  • Twitter users = 23%
  • Total population = 23%

College Degree

  • Twitter users = 30%
  • Total Population = 19%

Some Graduate Work

  • Twitter users = 16%
  • Total Population = 8%

Advanced Degree

  • Twitter users = 17%
  • Total Population = 13%

US Twitter users have higher incomes than the general population.

Under $25K

  • Twitter users = 17%
  • Total Population = 20%

$25K-$50K

  • Twitter users = 14%
  • Total Population = 20%

$50K – $75K

  • Twitter users = 23%
  • Total Population = 15%

$75K – $100K

  • Twitter users = 11%
  • Total Population = 8%

$100K +

  • Twitter users = 13%
  • Total Population = 10%

US Twitter users are early adopters.

Among the First to Try/Buy New Products

  • Twitter users = 10%
  • Total Population = 19%

Try/Buy New Products Before Others

  • Twitter users = 25%
  • Total Population = 12%

Usually Last to Know to Try/Buy New Products

  • Twitter users = 11%
  • Total Population = 25%

67% of US Twitter users are more likely to buy brands they follow. Tweet This

More than 1/3 of marketers say Twitter is “critical” or “important” to their business. Tweet This

Companies with more than 100 followers have 146% more leads/month than those with less than 100 followers. Tweet This

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About Tim
Tim George is a regularly contributing author to the MDWebPro blog. Tim is passionate about web marketing for MDs expecially the latest trends and results in social media, SEO and inbound marketing. For more, please follow @MDWebPro on Twitter

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