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An Argument for In-House SEO for your Medical Practice

In our article “Maximize SEO for your Medical Practice with AdWords” we encouraged you to take the time to learn AdWords for yourself. This amazing infographic from SEO Book illustrates why the best return on investment in AdWords comes from … Continue reading

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Attention Plastic Surgery Marketers: Facebook is No Longer an Option . . .

. . . it’s a must! Below is a powerful infographic by woork up that will make you kick yourself if you don’t have a Facebook business page, but here’s the biggest eye opener right off the bat. There are … Continue reading

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Social Commerce Psychology of Plastic Surgery Clients

We stumbled upon this infographic by TabJuice about the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce. Each of these heuristics had applications … Continue reading

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Free Tip Friday – Title Tags

The first of 10 must do’s for search engine optimization. Title Tags, your SEO ace in the hole. For a sneak peak of the other topics we’ll be covering in this series see 10 biggest SEO mistakes. Related Posts:The 2.0 … Continue reading

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A Subtle but Effective Advertising Idea for Plastic Surgeons

While marketing your plastic surgery practice is essential to survive in the competitive field of aesthetic medicine it is equally important to avoid the negative effects of too aggressive advertising.  One way to maintain the positive image you desire is … Continue reading

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Groupon for Plastic Surgeons – Free Tip Friday

Here’s a marketing idea you Plastic Surgeons may not have thought about yet . . . Groupon! Related Posts:Healthcare Inbound Internet Marketing and EngagementUnderstanding Google and SEO for Your Medical Web StrategyMore YouTube Tips: Healthcare Web Design Strategies that WorkAn Argument for … Continue reading

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Stealth Marketing Ideas for Plastic Surgeons

After decades of radio and television, people have come to except advertising. Sometimes, they even find the ads more entertaining than the actual program. The same is not true for most Internet users. Speed and usefulness are the key characteristics … Continue reading

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Two of the Best Marketing Campaigns for Botox Treatments

Plastic surgeons need to understand the demographics of their current clientele as well as the area served by their practice. If you know the majority of your potential clients fit into a certain income range then the marketing campaign chosen … Continue reading

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Improve your Local SEO – Free Tip Friday

Here’s a quick and easy way to improve your site’s ranking on local searches. Related Posts:The 2.0 Doctor, SEO and Google Insights for SearchSEO for Healthcare DemystifiedUnderstanding Google and SEO for Your Medical Web StrategyYour Medical Practice, SEO and New … Continue reading

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Plastic Surgery Marketing Strategies – Google Ads

One of the most popular of plastic surgery marketing strategies is the use of Google Ads. Unfortunately, due to changes made by Google and lack of good ad planning by plastic surgeons, many of those ads do not convert into … Continue reading

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