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6 Exciting Tips for Writing a Healthcare Focused eBook

The thought of writing an electronic book otherwise known as an eBook that centers on the healthcare community may seem like a major undertaking.   Choosing a topic, deciphering and compiling the information, writing each section, designing the eBook, and that’s … Continue reading

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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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Finding the Time for Healthcare Social Media

So you’ve accepted the premise that social media is an essential element in Inbound Internet Marketing and entered that arena aggressively. Now you face finding the time for healthcare social media in the midst of your busy schedule. One of … Continue reading

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The 2.0 Doctor, SEO and Google Insights for Search

Recently, we encouraged you to start out this New Year as a Doctor 2.0 web marketer.  What are 2.0 Doctors? They are plastic surgeons that understand every aspect of their Internet presence should work toward one common goal – communication. … Continue reading

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Understanding Google and SEO for Your Medical Web Strategy

Why and how Google finds content is often a mystery to many medical professionals. Like the field you specialize in, that mystery can be resolved by making yourself a student of how search engine spiders work. Understanding Google and SEO … Continue reading

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Blogging and Medical Social Media Burnout

In spite of a few naysayers, there is no doubt that your blog can be the next Doctor 2.0 social media hub. But, if you have been seriously blogging for your medical practice for long you also understand the following … Continue reading

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Healthcare Social Media Week in Review: January 16, 2012

Open Access Social Media Guide for Pharma: FDA Weighs In? One of the biggest weights around the ankles of healthcare social media are the elusive guidelines from the FDA around social media and pharma. Well, the FDA recently came out with some social … Continue reading

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Google+, the Plastic Surgeon and SEO: Part 2

The Google+ button has a direct impact on your total SEO success. That alone makes investing the time required to create a Google+ Business Page well worth it. Beyond that, here are three direct benefits you gain from having a … Continue reading

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Medical uses for Social Media

A 2011 PWC Health Research Institute Customer Survey found that 32% of people surveyed used Social Media for healthcare purposes. Facebook and YouTube were at the top of the list with blogs, Google Plus and Twitter following close behind. Many clinics and hospitals have a Facebook … Continue reading

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