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Doctors, Social Media, and Digital Darwinism: The Basics

In our article, Doctors, Social Media, and Digital Darwinism, we took note of a new book by Brian Solis. In The End of Business as Usual, he explains how society and technology are evolving faster than many companies and medical … Continue reading

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Doctors, Social Media, and Digital Darwinism

The busy world of a medical professional doesn’t leave time to look much further ahead than today’s patient schedule. We at MdWebPro understand this and are constantly looking for ways to keep you abreast of the latest trends in Inbound … Continue reading

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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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Healthcare Social Media and Pinterest

Ever since the fall of 2011, Pinterest has been extensively covered in both mainstream publications and marketing blogs because of its rapid growth and widespread adoption. In case you’ve been too busy to notice, Pinterest is a visual social network … Continue reading

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Make your Social Media Funnel Produce More Results

1. Understand Your Conversion Funnel The first step to analyzing what is working and what is not in your Internet Inbound Marketing efforts is to understand your conversion funnel. To have optimum return on investment you must know which social … Continue reading

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10 Reasons a Professional Web Site is Vital for your Medical Marketing

It Makes you Always Available – Your web site makes you available all the time, anywhere. Someone can do an online search for a local cosmetic surgeon specializing in breast augmentation at 2:00 AM and still connect with you. It … Continue reading

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Five Ways to Involve your Email Subscribers

Building good organic email lists takes time and planning. Here are five ways to get the best return on investment from the email you send to those hard earned names on that list. 1. Ask them Something When is the … Continue reading

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Three Basic SEO Building Blocks

Create a List of 3-5 Keywords to Focus On Put yourself in the place of the typical person using the Internet to search for the kind of medical services you provide. For a medical practice, keywords are not the same … Continue reading

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The 2.0 Doctor, SEO and Google Insights for Search

Recently, we encouraged you to start out this New Year as a Doctor 2.0 web marketer.  What are 2.0 Doctors? They are plastic surgeons that understand every aspect of their Internet presence should work toward one common goal – communication. … Continue reading

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Avoid Burnout with a Medical Clinic Social Media Manager

Having a Doctor 2.0 medical practice is exciting. Social media, your web site, and blogs allow you take control of the contact you have with existing and potential clients. Like anything done well it can also create a certain amount … Continue reading

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