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Social Media and Healthcare Marketing: Create Content People Will Share

One of the keys to success in social media and healthcare marketing is creating content people will want to share.  According to Pew Research Center study, the average Facebook user has more than 245 friends. Accounting for the average number … Continue reading

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Healthcare Social Media Week in Review: March 26, 2012

What social media offers to health professionals and citizens The World Health Organization weighs in on the global impact social media is having on healthcare. “Until recently the predominant communication model was “one” authority to “many” – i.e. a health … Continue reading

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Healthcare Marketing and the New Facebook Timeline

March 30th is fast approaching and with it, dramatic changes to your Facebook Business Page. And, whether you are ready or not, your healthcare marketing and the new Facebook Timeline are about to meet. No More Automatic Like-Gating The biggest … Continue reading

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Google+ and “Search, Plus your World”

Since the introduction of Google+, Google has been redefining how it provides more relevant search results. As we pointed out a few weeks ago in How Google+ Can Improve your Medical SEO Presence, this newcomer to social media offers a … Continue reading

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Social Media and Brand Awareness: You Can’t Afford to Ignore It

A recent study at Social Media Examiner stresses the link between social media and brand awareness. According to the study, the combined channels of social media represent a demographic that no business or professional practice can afford to ignore. Some … Continue reading

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Simple Methods for Creating Attention Grabbing Blog Images

Websites and blogs that look good attract attention. That’s a simple and obvious fact that, unfortunately, is often overlooked. Your medical practice web site can have amazing content but if it is uninteresting to the eye, many will not stay … Continue reading

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MD Social Media: Facebook Timeline Comes to Fan Pages

Marketing your practice as an MD in this social media world means being able to adapt. And sometimes, it seems, at the drop of hat. Among a flurry of changes, Facebook is now introducing its new time line to Fan … Continue reading

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Social Media Week in Review: March 12, 2012

7 Ways to Use Twitter at a Medical Conferance Last time you were at a medical conference you may have noticed people around you tweeting their thumbs off. Do they know something you don’t? Here are seven great ways to … Continue reading

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The Plastic Surgeon’s Social Media in 15 Minutes a Day

In our recent article, Finding the Time for Healthcare Social Media, we acknowledged what most of you have already discovered; social media takes time. Time, or lack of it, explains most of the false starts, spotty results, and sporadic efforts … Continue reading

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Facebook Office Hours and Your Healthcare Social Media Calendar

Time management is always an issue for any busy medical professional.  And one of the first things that tend to get overlooked is time to engage your Facebook followers.  Just as you must manage your medical practice, setting some Facebook … Continue reading

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