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Medical Content Marketing: Where Professional Meets Personal

  Content is the focal point of all inbound or online marketing, that much is a given. Within the broad category of content marketing are many subdivisions or niches. This is especially true when it comes to content for a … Continue reading

Posted in Healthcare Entrepreneur Series, Inbound Marketing, Marketing, Patient Reviews, SEO | Tagged , , , | Leave a comment

Minn. Supreme Court rules online posts didn’t defame doctor

Last week the Minnesota Supreme Court ruled on a defamation case from 2010 filed by Dr. David McKee, a neurologist in Duluth MN.  McKee claimed online patient reviews posted by Dennis Laurion, who’s father was a patient of McKee.  Laurion’s … Continue reading

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Online Reviews and the Digital Savvy Patient

Online review sites such as Yelp, Google+ Local, and Angie’s List have changed the way businesses and medical practices conduct business.  A consumer’s positive or negative review can influence the growth or decline of an established business or a business … Continue reading

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Handling Negative Patient Reviews

Websites like Yelp, Google+ Local, and Angie’s List allow users to review and tell their experience they’ve had with a business establishment regardless of it being negative or positive.  As a reviewer you can discuss your experience at the doctor’s … Continue reading

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Free Tool for Managing Your Medical Online Reputation

Are you the type of medical professional that likes to stay up to date on the latest reviews your patients post on Yelp?  Do you have the time to comb the internet daily looking for new comments or concerns a … Continue reading

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Dealing with Negative Facebook Feedback in your Healthcare Social Media Campaigns

The main reason we provide a free tool to monitor doctor reviews is because they can either make or break your Inbound Internet Marketing efforts. Monitoring review sites to keep up with what people are saying about you and your … Continue reading

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Tips for cosmetic surgery web leads in 2012

When you are looking for a product or service, where do you turn for information or recommendations? My wife and I have a regular date night every Friday.  Each and every Friday it is the same routine of, “where should … Continue reading

Posted in blogging, Content Marketing, Email Marketing, Inbound Marketing, Marketing, Online Reputation Management, Patient Reviews, SEO | Tagged , , | Leave a comment

Social Commerce Psychology of Plastic Surgery Clients

We stumbled upon this infographic by TabJuice about the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce. Each of these heuristics had applications … Continue reading

Posted in Facebook, Inbound Marketing, Marketing, Patient Reviews, Social, Twitter | Tagged , , , , , , , , | Leave a comment

Making Online Doctor Reviews Work for You

Plastic surgeons have always known how essential it is to maintain a good reputation among their patients and peers as well as in their community. In the past damage to one’s professional reputation was somewhat limited to the scope of … Continue reading

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Become Proactive about Patient Reviews of Doctors

Over the past several years there has been a virtual explosion in the presence and popularity of review websites that offer a platform for patrons and patients to leave comments about everything from coffee shops to colonoscopies. Many medical professionals … Continue reading

Posted in Online Reputation Management, Patient Reviews | Tagged , | Leave a comment
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