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BringShare: A Powerful Tool For Healthcare Email Marketing

There’s a lot that goes into preparing a great email including a good deal of guesswork. When sending out your healthcare marketing email, it’s hard to know what subject line, content, or call to action will get the best response. … Continue reading

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Make Sure you Have a Quality List for your Medical Email Marketing

A saying we all learned somewhere along the way is “Garbage In, Garbage Out.” An email marketing campaign will only work as good as the list that drives it. That is why it is vitally important you make sure you … Continue reading

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Plastic Surgeons and Email Marketing: Time for another Blast

If your email marketing has grown stagnant, a good way to revive it is with an email blast. A “blast” works like old fashioned mass mail but with some notable advantages. Email enables you to contact thousands of prospects at … Continue reading

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Marketing Automation through CRM: A Medical Practice Case Study

In our recent article we presented the idea of using CRM for marketing automation in your practice. At its heart, customer relationship management is a patient-centric philosophy that ensures you can efficiently and effectively serve everyone from prospect to current … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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The Plastic Surgeon and Marketing Automation through CRM: An Introduction

Anyone involved in sales or customer support is familiar with the term CRM. Today, many medical practices are turning to Customer Relationship Management applications to ensure good relations with patients and prospects and to improve revenue. CRM Defined Customer Relationship … Continue reading

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Maximize SEO for your Medical Practice With AdWords

Anyone who has used it much knows that Google AdWords provides a great return on investment. For a relatively small investment AdWords allows you to maximize the SEO for your Medical Practice Inbound Marketing exponentially. Having a good understanding of Quality Score is … Continue reading

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Tips for cosmetic surgery web leads in 2012

When you are looking for a product or service, where do you turn for information or recommendations? My wife and I have a regular date night every Friday.  Each and every Friday it is the same routine of, “where should … Continue reading

Posted in blogging, Content Marketing, Email Marketing, Inbound Marketing, Marketing, Online Reputation Management, Patient Reviews, SEO | Tagged , , | Leave a comment

Plastic Surgery Marketing Automation – Whiteboard Wednesday

What is marketing automation and how do we create an effective marketing automation campaign? In this weeks Whiteboard Wednesday, Marc dives into some great questions we can ask ourselves when creating a new campaign to ensure success. “Plastic Surgery Lead … Continue reading

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