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5 Steps to Better Patient Lead Generation

Regardless of what medical specialty you are in, if you are a practicing medical doctor, your practice lives or dies by patients.   Patient leads are generated by four primary sources. Medical Referrals Existing Patient Referrals Marketing efforts Repeat Patients … Continue reading

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MD Email Marketing : Make the Most of your Welcome Email

Producing a solid email list takes a lot of time and resources. Be sure and make the most out of your welcome email with these simple steps. Promote your lead generation content – Include a call-to-action in your welcome email … Continue reading

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Measuring Progress in Cosmetic Surgery Inbound Internet Marketing: Part 3

There are many steps along the way from the huge pool of potential prospects using the Internet to the ones that ultimately end up giving your office a call. Measuring what is happening in all those steps is the key … Continue reading

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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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Social Media and Healthcare Marketing: Create Content People Will Share

One of the keys to success in social media and healthcare marketing is creating content people will want to share.  According to Pew Research Center study, the average Facebook user has more than 245 friends. Accounting for the average number … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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The Plastic Surgeon and Marketing Automation through CRM: An Introduction

Anyone involved in sales or customer support is familiar with the term CRM. Today, many medical practices are turning to Customer Relationship Management applications to ensure good relations with patients and prospects and to improve revenue. CRM Defined Customer Relationship … Continue reading

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Energize SEO for your Medical Practice with Google Trends

Selecting the right keywords to point prospects toward your content is much like the task a city planner has when laying out road signs. Visitors to a city know what they are looking for; they just need simple directions that … Continue reading

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A Game Plan for Plastic Surgery Leads

A great deal of time goes into preparing a football team for the big game on Saturday afternoon. There are drills, multiple snaps, and hours in the weight room. Those aspects of preparation are the responsibility of every player but … Continue reading

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Plastic Surgery Lead Generation

Do you have enough leads coming into your office on a daily, weekly or monthly basis? Do you know where your referrals come from and how they heard about you? More importantly, do you know why they come to you? … Continue reading

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