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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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Breathe New Life into Your Cosmetic Surgery Email Lists

Building and maintain a solid email list to use in marketing your practice requires constant vigilance. The reason? Your email marketing list degrades by about 25% every year.  People move, they change email addresses, mark you as spam, they opt-out. … Continue reading

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Make your Social Media Funnel Produce More Results

1. Understand Your Conversion Funnel The first step to analyzing what is working and what is not in your Internet Inbound Marketing efforts is to understand your conversion funnel. To have optimum return on investment you must know which social … Continue reading

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Social Media and Healthcare Marketing: Create Content People Will Share

One of the keys to success in social media and healthcare marketing is creating content people will want to share.  According to Pew Research Center study, the average Facebook user has more than 245 friends. Accounting for the average number … Continue reading

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10 Reasons a Professional Web Site is Vital for your Medical Marketing

It Makes you Always Available – Your web site makes you available all the time, anywhere. Someone can do an online search for a local cosmetic surgeon specializing in breast augmentation at 2:00 AM and still connect with you. It … Continue reading

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Social Media and Brand Awareness: You Can’t Afford to Ignore It

A recent study at Social Media Examiner stresses the link between social media and brand awareness. According to the study, the combined channels of social media represent a demographic that no business or professional practice can afford to ignore. Some … Continue reading

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Simple Methods for Creating Attention Grabbing Blog Images

Websites and blogs that look good attract attention. That’s a simple and obvious fact that, unfortunately, is often overlooked. Your medical practice web site can have amazing content but if it is uninteresting to the eye, many will not stay … Continue reading

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Three Basic SEO Building Blocks

Create a List of 3-5 Keywords to Focus On Put yourself in the place of the typical person using the Internet to search for the kind of medical services you provide. For a medical practice, keywords are not the same … Continue reading

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Medical Email Marketing Today

Email marketing is far from dead! If you aren’t convinced; take a look at this infographic from Constant Contact. Medical Email Marketing is stronger today than ever. Related Posts:MD Email Marketing : Make the Most of your Welcome Email Breathe … Continue reading

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