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Mobile Website vs. Responsive Website Design

Last week I wrote about the difference between a mobile website and a mobile app, and I received some good feedback! One of the topics that was brought up was the difference between mobile sites and a responsive website. If … Continue reading

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Marketing Healthcare Services in 5 Simple Steps

Marketing healthcare services can often seem overwhelming.  Especially if you get hung up on the millions of different ways to go about it.  A great way to start is with simplicity in mind.  And as long as we are measuring … Continue reading

Posted in Content Marketing, Email Marketing, Inbound Marketing, SEO | Tagged , | Leave a comment

6 tips to destroy your healthcare email marketing campaign

In the business world, email remains a fact of life.  Meeting requests, product specs, design documents, contracts, introductions all happen via email — at least in my world.  In the world of my 21 year old daughter — email is … Continue reading

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Email Marketing and Your Options

Staying connected to your patients has become an entirely new beast over the last several years.  Balancing your practices social media connections (Twitter, Facebook, Linkedin), as well as making sure your practice is readily accessible in Google’s search index are … Continue reading

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MD Email Marketing : Make the Most of your Welcome Email

Producing a solid email list takes a lot of time and resources. Be sure and make the most out of your welcome email with these simple steps. Promote your lead generation content – Include a call-to-action in your welcome email … Continue reading

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Measuring Progress in Cosmetic Surgery Inbound Internet Marketing: Part 3

There are many steps along the way from the huge pool of potential prospects using the Internet to the ones that ultimately end up giving your office a call. Measuring what is happening in all those steps is the key … Continue reading

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BringShare: A Powerful Tool For Healthcare Email Marketing

There’s a lot that goes into preparing a great email including a good deal of guesswork. When sending out your healthcare marketing email, it’s hard to know what subject line, content, or call to action will get the best response. … Continue reading

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Breathe New Life into Your Cosmetic Surgery Email Lists

Building and maintain a solid email list to use in marketing your practice requires constant vigilance. The reason? Your email marketing list degrades by about 25% every year.  People move, they change email addresses, mark you as spam, they opt-out. … Continue reading

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Getting Healthcare Medical Email before Prospects

A great deal of resources are often expended on creating email lists and campaigns only to see them fail to produce as expected. Often times the reason is you aren’t getting your healthcare email before prospects like you planned. Getting … Continue reading

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Five Ways to Involve your Email Subscribers

Building good organic email lists takes time and planning. Here are five ways to get the best return on investment from the email you send to those hard earned names on that list. 1. Ask them Something When is the … Continue reading

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