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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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On-Line Comments: A Two Edged Sword

The very purpose of a blog is to present your practice in a more personal light and encourage a conversation involving you, your staff and current and potential clients. And, nothing expands the reach of your blog more effectively than … Continue reading

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Three Stages in Inbound Marketing

Connecting with potential Plastic Surgery clients through social media is a completely different process than in traditional doctor-patient relations. In a conventional relationship a patient gains a sense of trust in his physician’s expertise, concern and responsiveness through personal contact. … Continue reading

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57 Botox Coupons in 30 Days

Many of you read our case study earlier this year on our 12-month review of a Botox inbound marketing campaign for one of our clients.  The results of our campaign were 412 Botox coupon completions on the website.  Now in … Continue reading

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Inbound Marketing: A Better Way for Plastic Surgeons

When it comes to using the internet as a marketing tool, professionals are too often caught in the same situation in which most executives and decisions makers are trapped – staying one step behind in the learning curve. Like most … Continue reading

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Four Non-Negotiable Rules for Successful Inbound Marketing

Inbound Marketing is all about providing information people are already looking for. As a Plastic Surgeon your goal should be to create meaningful content that anticipates the kind of questions people are already seeking answers for on the Internet. Here … Continue reading

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Don’t Forget SEO in Inbound Marketing

There is a good reason emphasis Inbound Marketing is growing dramatically – it works. A Pew Research Center study in 2010 showed that 78% of U.S. Internet users research products and services at least occasionally. That’s up from 49% in … Continue reading

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An Inbound Marketing Medical Bag for Plastic Surgeons

Every physician has the instruments of his or her practice that are invaluable aids to carry out successful procedures on a consistent and professional basis. While it is easy to become overwhelmed with the various aids that exist to do … Continue reading

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