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Make Sure you Have a Quality List for your Medical Email Marketing

A saying we all learned somewhere along the way is “Garbage In, Garbage Out.” An email marketing campaign will only work as good as the list that drives it. That is why it is vitally important you make sure you … Continue reading

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The Plastic Surgeon and Email Marketing: Remember to ask Permission

With all of the advances in social media over the last couple of years, e-mail still remains one of the best uses of your marketing time and resources. As we noted in Put your Email List to Work for Plastic … Continue reading

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The Plastic Surgeon and Email Marketing: Making Sure it’s Delivered

Every email marketer, whether physician or small business owner, has had the same experience. After following all the best email practices they still aren’t hearing back from those potential clients.  There is a good chance the problem is those emails … Continue reading

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Plastic Surgeons and Email Marketing: Time for another Blast

If your email marketing has grown stagnant, a good way to revive it is with an email blast. A “blast” works like old fashioned mass mail but with some notable advantages. Email enables you to contact thousands of prospects at … Continue reading

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The Future of MD Email Marketing is Now

When someone asks you, “What’s in the future for the Internet,” tell them that it is already here. Things are changing so rapidly that every day IS the future of the Internet. No where can this be seen more readily … Continue reading

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Cosmetic Surgery Clinic Email Marketing Strategies

There are two email marketing strategies that are time tested and proven across a broad spectrum of businesses and medical practices. “Short Course” and “Further Interaction” approaches are being employed with great success by many cosmetic surgery clinics in their … Continue reading

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Trends in MD Web Design

With web technologies evolving rapidly it’s hard to imagine that some medical practices have the websites that look like they were designed in the 1990s. That may not seem long ago, but in Internet terms it’s ancient! Many plastic surgeons … Continue reading

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Marketing Automation through CRM: A Medical Practice Case Study

In our recent article we presented the idea of using CRM for marketing automation in your practice. At its heart, customer relationship management is a patient-centric philosophy that ensures you can efficiently and effectively serve everyone from prospect to current … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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The Plastic Surgeon and Marketing Automation through CRM: An Introduction

Anyone involved in sales or customer support is familiar with the term CRM. Today, many medical practices are turning to Customer Relationship Management applications to ensure good relations with patients and prospects and to improve revenue. CRM Defined Customer Relationship … Continue reading

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