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Ideas for Using Pinterest as Part of your Healthcare Social Media

Many retailers, artists, and trend setters are beginning to use Pinterest as a major platform to show off their products, their work, or their style. But service providers like Cosmetic surgeons are still trying to decide if the time required … Continue reading

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The Social Media Doctor and Viral Videos

This past February 179 U.S. Internet users watched almost 38 billion online videos. That’s a lot of zeroes to go around, which is probably why 76% of marketers are planning to increase their video strategies this year. 1. Don’t get … Continue reading

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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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Healthcare Social Media and Pinterest

Ever since the fall of 2011, Pinterest has been extensively covered in both mainstream publications and marketing blogs because of its rapid growth and widespread adoption. In case you’ve been too busy to notice, Pinterest is a visual social network … Continue reading

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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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Breathe New Life into Your Cosmetic Surgery Email Lists

Building and maintain a solid email list to use in marketing your practice requires constant vigilance. The reason? Your email marketing list degrades by about 25% every year.  People move, they change email addresses, mark you as spam, they opt-out. … Continue reading

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Social Media and Healthcare Marketing: Create Content People Will Share

One of the keys to success in social media and healthcare marketing is creating content people will want to share.  According to Pew Research Center study, the average Facebook user has more than 245 friends. Accounting for the average number … Continue reading

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10 Reasons a Professional Web Site is Vital for your Medical Marketing

It Makes you Always Available – Your web site makes you available all the time, anywhere. Someone can do an online search for a local cosmetic surgeon specializing in breast augmentation at 2:00 AM and still connect with you. It … Continue reading

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The Plastic Surgeon’s Social Media in 15 Minutes a Day

In our recent article, Finding the Time for Healthcare Social Media, we acknowledged what most of you have already discovered; social media takes time. Time, or lack of it, explains most of the false starts, spotty results, and sporadic efforts … Continue reading

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9 Best Practices for Medical Email Marketing

Email marketing should not get lost in the shuffle of all the flashier new social media tools. Properly created and executed email marketing campaigns still have the best ROI of anything out there. If your email marketing efforts seem dull … Continue reading

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