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Medical Content Marketing: Where Professional Meets Personal

  Content is the focal point of all inbound or online marketing, that much is a given. Within the broad category of content marketing are many subdivisions or niches. This is especially true when it comes to content for a … Continue reading

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6 Striking Reasons to Use Healthcare Infographics

Healthcare infographics aren’t just a pretty image to look at, they are packed with big data and can help tell a story about your practice or clinic.  Creating a visual representation of data not only helps to communicate information, it … Continue reading

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How to write blog content that will rank in search engines

When we release new features to our Insights tool set I feel like a kid at Christmas.  I get so excited to dive into the data and functionality that I generally lose track of the rest of my day.  Today … Continue reading

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5 Easy Ways to Drive Traffic to Your Healthcare Website

If one of your medical practices goals for 2013 is to drive more traffic to your website or blog, then you’re in luck.  Web traffic can come in a wide spectrum of ways like social media, direct traffic, social bookmarks, … Continue reading

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Healthcare Inbound Internet Marketing and Engagement

The key not only to social media but all healthcare inbound Internet marketing today is engagement! Brian Solis, principal analyst at Altimeter Group and author of the book Engage, defines engagement as “the interaction between a consumer or stakeholder and … Continue reading

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Put the Juice in your Healthcare Blogging

When blogging expert, Britt Bravo was asked at a recent national conference what her best piece of advice for creating a memorable blog post was she replied, “Make it juicy”. Medical professionals present came expecting a more technical approach to … Continue reading

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Five Tips to Building a Top Cosmetic Surgery Blog

Tip #1: Survey the Interests of Your Audience Who are you trying to reach?  What types of content do these people most desire? When you know precisely what content your readers crave, it’s much easier to create posts that are … Continue reading

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Simple Methods for Creating Attention Grabbing Blog Images

Websites and blogs that look good attract attention. That’s a simple and obvious fact that, unfortunately, is often overlooked. Your medical practice web site can have amazing content but if it is uninteresting to the eye, many will not stay … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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Energize SEO for your Medical Practice with Google Trends

Selecting the right keywords to point prospects toward your content is much like the task a city planner has when laying out road signs. Visitors to a city know what they are looking for; they just need simple directions that … Continue reading

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