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QR Codes and your Medical Internet Inbound Marketing

If printed media is still a part of your marketing strategy, why not take advantage of your Internet efforts there as well? QR codes are an inexpensive and fun way to funnel everything from Yellow Page to Newspaper users into … Continue reading

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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a … Continue reading

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The Plastic Surgeon and Marketing Automation through CRM: An Introduction

Anyone involved in sales or customer support is familiar with the term CRM. Today, many medical practices are turning to Customer Relationship Management applications to ensure good relations with patients and prospects and to improve revenue. CRM Defined Customer Relationship … Continue reading

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Finding New Botox Clients on their Lunch Break

Though more and more men are seeking Botox treatments, the greatest source for finding new Botox clients through inbound marketing is still among women. But the place to gain the attention of that demographic may not be where you think. … Continue reading

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Making the Most of Your Email Campaign

As we have noted in previous articles an email campaign doesn’t have to be that complicated. If you take a little time to repurpose good blog posts or other web content and use a web based tool like Constant Contact … Continue reading

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57 Botox Coupons in 30 Days

Many of you read our case study earlier this year on our 12-month review of a Botox inbound marketing campaign for one of our clients.  The results of our campaign were 412 Botox coupon completions on the website.  Now in … Continue reading

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