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10 Benefits of Blogging

If you were to have uttered the word ‘blog’ or ‘blogging’ 25 years ago no one would have know what you were talking about. Blogs didn’t exist. Sure, there were things similar to blogs like newspaper articles or personal journals, … Continue reading

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Mobile Website vs. Responsive Website Design

Last week I wrote about the difference between a mobile website and a mobile app, and I received some good feedback! One of the topics that was brought up was the difference between mobile sites and a responsive website. If … Continue reading

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5 Steps to Better Patient Lead Generation

Regardless of what medical specialty you are in, if you are a practicing medical doctor, your practice lives or dies by patients.   Patient leads are generated by four primary sources. Medical Referrals Existing Patient Referrals Marketing efforts Repeat Patients … Continue reading

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How to Build Safe Links in Healthcare Blogging

If you’re blogging for fun or blogging for your healthcare clinic, you may have given some thought to guest blogging.  Whether it’s offering a guest blog spot to a colleague or maybe you want to contribute to another healthcare industry … Continue reading

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5 Easy Ways to Drive Traffic to Your Healthcare Website

If one of your medical practices goals for 2013 is to drive more traffic to your website or blog, then you’re in luck.  Web traffic can come in a wide spectrum of ways like social media, direct traffic, social bookmarks, … Continue reading

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Put the Juice in your Healthcare Blogging

When blogging expert, Britt Bravo was asked at a recent national conference what her best piece of advice for creating a memorable blog post was she replied, “Make it juicy”. Medical professionals present came expecting a more technical approach to … Continue reading

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Five Tips to Building a Top Cosmetic Surgery Blog

Tip #1: Survey the Interests of Your Audience Who are you trying to reach?  What types of content do these people most desire? When you know precisely what content your readers crave, it’s much easier to create posts that are … Continue reading

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Why E-Patient Dave Loves Doctors

If you are a health care provider of any sort you’ve no doubt had patients walk into an appointment with medical information they have found from a Google search. Your experience with those printout toting patients probably shapes your feelings … Continue reading

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Simple Methods for Creating Attention Grabbing Blog Images

Websites and blogs that look good attract attention. That’s a simple and obvious fact that, unfortunately, is often overlooked. Your medical practice web site can have amazing content but if it is uninteresting to the eye, many will not stay … Continue reading

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Taking the Pulse of your Medical Clinic SEO

A number of studies show that effectively designed blogs have a significant impact on SEO. Lee Odden of the Search Engine Journal identifies several reasons for this: Crawlable URLs – Good blog software provides an uncomplicated URL structure that makes … Continue reading

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