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Real-time Facebook Metrics for your Healthcare Social Media

The real-time page insights Facebook announced at its Facebook Marketing Conference Feb. 29 are now live for most pages. Steve Allard of Wise Metrics, says most of the metrics are not actually real-time, but updated every 15 minutes, and most … Continue reading

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Measuring Progress in Cosmetic Surgery Inbound Internet Marketing: Part 3

There are many steps along the way from the huge pool of potential prospects using the Internet to the ones that ultimately end up giving your office a call. Measuring what is happening in all those steps is the key … Continue reading

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Measuring Progress in Cosmetic Surgery Inbound Internet Marketing: Part 2

There are many steps along the way from the huge pool of potential prospects using the Internet to the ones that ultimately end up giving your office a call. Measuring what is happening in all those steps is the key … Continue reading

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Measuring Progress in Cosmetic Surgery Inbound Internet Marketing: Part 1

Conversions (prospects who became patients) is the ultimate indicator of the success of your cosmetics surgery Inbound Internet Marketing.  But there are many steps along the way from the huge pool of potential prospects using the Internet to the ones … Continue reading

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Three Basic SEO Building Blocks

Create a List of 3-5 Keywords to Focus On Put yourself in the place of the typical person using the Internet to search for the kind of medical services you provide. For a medical practice, keywords are not the same … Continue reading

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The 2.0 Doctor, SEO and Google Insights for Search

Recently, we encouraged you to start out this New Year as a Doctor 2.0 web marketer.  What are 2.0 Doctors? They are plastic surgeons that understand every aspect of their Internet presence should work toward one common goal – communication. … Continue reading

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Understanding Google and SEO for Your Medical Web Strategy

Why and how Google finds content is often a mystery to many medical professionals. Like the field you specialize in, that mystery can be resolved by making yourself a student of how search engine spiders work. Understanding Google and SEO … Continue reading

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Flash Websites – Free Tip Friday

Number 3 of 10 must do’s for Search Engine Optimization. Flash websites: so pretty they’re invisible. For a sneak peak of the other topics we’ll be covering in this series see 10 biggest SEO mistakes. Related Posts:Three Basic SEO Building … Continue reading

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Learn to Track Conversions

Too much time and effort goes into creating a great web site and all else involved in a social media campaign to not be proactive in monitoring its effectiveness. A major indicator to watch is how well you are converting … Continue reading

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Learn to Track Conversions

Too much time and effort goes into creating a great web site and all else involved in a social media campaign to not be proactive in monitoring its effectiveness. A major indicator to watch is how well you are converting … Continue reading

Posted in Inbound Marketing | Tagged , | Leave a comment
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