I think it’s a good rule of thumb to eat what you doctor eats. After all, who knows more about what’s best for your body? The same reasoning leads me to think you should advertise where advertisers are advertising. They know the best ways to get a product out there and have the time to stay on top of all the changes in marketing trends. This info-graphic by MDG Advertising displays how much stock professional marketers put in Social Media. The question is, do you have as much Social Media in your marketing diet as the professionals?
My favorite stats:
45% of CMOs increased their social media budgets from 2010-2011 Tweet This
Consumers spend 22.5% of their time online engaging in social media Tweet This
60% of marketers use the number of friends, likes and follows to measure their social media marketing success Tweet This
Infographic by MDG Advertising