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SEO for Medical Marketing – How to checkup on your web developer

I received an email from a customer this morning which I know many site owners on the web receive regularly.  These messages are sent by automated scripts that scour the web for contact forms and then submit the same generic message to each site owner.  This is a tactic of many over seas SEO firms as you can tell by the broken English in the email.

I thought you might like to know some of the reasons why you are not getting enough Social Media and Organic search engine traffic for domain.com

1.Your website domain.com is not ranking top in Google organic search for many competitive keyword phrases.

2. Your website profile is not available in most of the Social Media Websites.

3. Your site has 0 Google back links, this can be improved further.

There are many additional improvements that could be made to your website, and if you would like to learn about them, and are curious to know what our working together would involve, then I would be glad to provide you with a detailed analysis in the form of a WEBSITE AUDIT REPORT for FREE.

Our clients consistently tell us that their customers find them because they are at the top of the Google search rankings. Being at the top left of Google (#1- #3 organic positions) is the best thing you can do for your company’s website traffic and online reputation.

I found your site in the Google search and after having a look over your website I think you should go for an SEO campaign to boost your marketing strategy.

Sounds interesting? Feel free to email us or alternatively you can provide me with your phone number and the best time to call you.

So anyhow what is a site owner to do?  The sender of this email is lying because this particular site has 100s of back links and rankings are increasing each month.  But most site owners are inadvertently in the dark regarding Search Engine Optimization.  They don’t know if they can believe emails like this one and worse yet they don’t know who they can trust.  And once you’ve hired a developer, how do you know if they are performing for you.  Today I want to share my list of free tools you can use to check up on your web developer.

1. Google Analytics

If your web developer or SEO is managing your site but they have not installed Google Analytics, fire them today.  Google Analytics will help you measure ROI on your site.  And there is no excuse for not having it or something comparable installed on your site.

2.  XML Sitemaps

This is probably one of the easiest on-site checks you can do to check up on your web developer or SEO.  Just head on over to xml-sitemaps.com, and enter your web address.  Within minutes you will be able to view the Titles and URLs for every page on your website.  If you see that each page on your site doesn’t have a unique Title tag, read item #6 in this list and then fire your SEO.  If you see that your Title tags are targeting phrases such as ‘Home’ instead of phrases people would actually search for, then again fire your SEO.

3.  Open Site Explorer

SEOmoz is a company in Portland Oregon that attempts to create a graph of all the links on the web each month.  They scan nearly every relevant site and map all this links from that site to other sites and vice versa.  They then present this data through their tool called Open Site Explorer.  You can use Open Site Explorer to check up on the links to your site, what anchor text the links use and what authority those linking sites have.  You can also use the tool to see where your competitors are getting links.  This is a great way to keep tabs on how your site is growing in authority over time.

4.  MDWebPro Site Audit

Our own site audit tool will also do much of the work each of the tools above will do but will also check your site for any common configuration problems such as broken links, bad redirects, non responsive pages, current rankings and many more metrics.  Give it a try if you haven’t already.

I hope these tools will help you to be a little more “in the know” when someone pitches your for SEO work or if you want to try an keep tabs on that SEO you already hired.  You can also read more about what goes into an effective SEO campaign.

There are literally hundreds of free tools I could have mentioned.  My goal here was to give you  a brief list of how to quickly check up on the health of your site.  Feel free to share any additional free tools in the comments below.

See you in the rankings!

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About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro and also on Google Plus

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