The first thing that comes to mind when most medical professionals hear online surveys and polls is some kind of patient satisfaction survey. The surveys are also perfect to jumpstart the conversation in your social media efforts. Engaged and interested clients and prospects are more likely to stick around longer and spread the word about you.
The main thing that engages people in social media is relevancy. Surveys help you make your marketing more relevant: when people get the chance to share their perspectives, you get the kind of insightful feedback you need to create engaging offers and content.
Try a Poll
Is there one specific question you’d like to ask your audience? Perhaps you are considering opening a second office in another part of town. So why not ask your current patients and those who might be considering you if they think this is a good idea. Regardless of their answers, you already have them engaged.
Get Blog Topics
Running out of ideas for your blog? Create a poll asking which blog topics your audience is most interested in. Be sure to put it in an email, on your Facebook Page, or link to it on your Twitter account. After all, you’re trying to create the content your audience wants to read—they know best what that is!
Use Polls and Surveys as Social Media Content
You know you’re supposed to regularly update your Twitter account and Facebook Page, but once in a while everyone gets “social media block”. A short survey or poll makes fast, easy content. Use your poll to find out what kind of information your audience wants to see on your social pages in the future!
Get Feedback on your Website
Your clinic’s website is one of the first places your customers or supporters are going to go to learn more about you. Add a link to a short survey and find out if your visitors like your site’s layout, can find the information they’re looking for, or if they like a recent improvement. Give them a chance to make suggestions. Again the idea is to gain valuable information and to generate conversation
Let your List Segment Itself
Segmenting your list helps you reach the right audience with the right message. The right message is the one that fits that particular audience’s needs, and who better knows their needs than the audience itself? Add a poll to your email newsletter asking your list to segment themselves, whether by age, sex, or reasons for their interest in cosmetic surgery. The results of such a poll will help you make plans for the future.
Learn What People are Looking for in an Event
Planning an event such as an open house or a seminar is a big deal. Before you invest time and money into planning an event you hope clients and prospects will like, create a poll asking what kind of event they’d like to attend, and give them some options.
Laugh a Little
Not every poll needs a serious question. Remember not only are you looking to validate your authority to your goal is also to create a dialogue. A poll with a fun question like, “so which character in the new Avengers movie needed a cosmetic procedure the most?” grabs their attention and adds a little fun to the conversation.