If your clinic has adopted Pinterest as part of its healthcare social media strategy, today you’re in luck! Since Pinterest burst on the social scene in 2010 it has seen steady usership, but bloggers and organizations have had no way to officially track Pinterest traffic. Today, Pinterest has officially announced Pinterest Web Analytics.
With Pinterest Web Analytics, hospitals and clinics with a verified website will be able to gain insight into what content has been pinned from your website, how many Pinners have seen these pins, and site visits directly from the Pinterest platform. According to the Pinterest blog, there will also be data on the most repinned content, the most clicked content, and data on your most popular content. Today’s announcement is building on new tools Pinterest has rolled out for business accounts.
If you’re new to Pinterest and need some help getting started, here are some great articles to get you on the right track.
- Why Pinterest Deserves Attention in Your HCSM Strategy
- Putting Pinterest to Work in HCSM
- Optimizing Images for your Healthcare Web Design
- Ideas for Using Pinterest as Part of your HCSM
- HCSM and Pinterest
- 6 Striking Reasons to Use Healthcare Infographics
- What Images Can Do For You
Does your practice or clinic use Pinterest in its healthcare social media strategy? Are web analytics something you’ve been waiting for? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear how your practice is using Pinterest.