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New Tools in Healthcare Social Media

With a blink of your eye the tech world shifts, or at least it feels that fast.  As the healthcare sector begins embracing new technologies rather than running the opposite way new tools like Twitter for social engagement, electronic files for patient health records, and iPhone and Android apps to monitor and improve patient health are seen as useful by all generations of physicians.  Here are some tools that will hopefully make your healthcare social media experience that much easier.

  • This week Google + continued to roll out invitations for custom vanity URLs for Google+ users and brands/pages.  Google is in its second wave of invitation rollouts and will be rolling more out in the coming weeks.  What does that mean for you and your practice?  Similar to the Facebook vanity URLs, you won’t need to memorize a random string of numbers to direct users to your Google+ page.  While the vanity URLs are currently free to individuals with an invite, Google has left the backdoor open to charge for custom URLs.  Have you or your practice received an invite yet for a custom Google+ URL?
  • The social media ranking site Klout recently released a new algorithm for calculating users Klout scores.  Previously Klout calculated how influential an individual was by using 100 different variables to distinguish how influential you are.  With the new algorithm, Klout is using over 400 variables to calculate how much pull you have in the social media world.  Klouts new algorithm will put heavy weight on interactions with influential people like KevinMD or users with high Klout scores compared to those with lower scores like the nice little old lady who still pays for AOL.  Also with the new Klout rollout, users will see a new site design, and an exciting feature called Moments.  Klout moments will allow users to see which content shared across social media platforms had the most engagement.
  • The social media search engine and analytics provider, Topsy, announced this week that a Pro version of its analytics tool is available.  Topsy is an index of the social web, and allows insights from millions of socially active webpages throughout the internet.  The new Pro version will allow for activity analysis (exact mention counts and share of voice for any term in realtime or over time), link analysis (URLs resolved to alias-independent form, classified as link/image/video, indexed), link trending (trending URLs identified within topics, media types and web-sites or domains), Topsy sentiment score (sentiment quantified, and positive and negative Tweet/posts counted), exposure analysis (the gross exposure of Tweets, people, terms or hashtags), event timeline analysis (communication originators and amplifiers identified for any trend), and influence analysis (find influential people for any topic and drill into their communication).
  • The community engagement tool Commun.it has announced integration with the social sharing scheduler Buffer.  Commun.it is a wonderful tool that helps you stay on top of your Twitter world while helping Twitter users engage, analyze, and generate leads through the use of Twitter.  The integration between Commun.it and Buffer means managing your social community and sharing information is that much easier.
  • As public review sites continue to expand, so does the coverage of the MDWebPro online medical reputation tool.  At MDWebPro we offer a free online medical reputation tool that will monitor your reputation on over 20 review sites.  Did a patient leave you a review on Yelp?  We’ll let you know.  Did they leave a review on Doctor.com?  We’ve got you covered.  The information used comes directly from Google’s search results, gets analyzed, compiled, and then delivered directly to your inbox.  If you’re interested in what patients are saying about you and your practice, give the free online medical reputation tool a test drive.

Did we miss something important that happened in tech?  Have something to contribute?  Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +.  We’d love to hear from you.

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About stuart@ds6.net
Stuart Wainstock is a former educator who has taught overseas and in the United States. Stuart began blogging while living overseas as a means to communicate with family and friends back home. He is a contributing author to the MDWebPro blog. Stuart is an avid follower of technology, and their constantly changing trends. He also enjoys discovering new and excited music, as well as photography. You can follow Stuart on Twitter @stuartwainstock,@MDWebPro and Google+

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