Creating content for a new or old site can be one of the most daunting tasks in running a website — unless you make it part of your practice! Some tips from Howard Luks @hjluks on how to turn your website into your 41st patient. Great advice for those willing to roll their own content.
Honestly any physician following this advice would see great results in search engine rankings, traffic to their site and social media engagement if the content is utilized effectively when published to the web. But you should be able to leave that part up to your qualified web pros.