If you’re blogging for fun or blogging for your healthcare clinic, you may have given some thought to guest blogging. Whether it’s offering a guest blog spot to a colleague or maybe you want to contribute to another healthcare industry blog. Have you ever thought how Google views guest blogging? Did you know there is a right and wrong way to broach the situation?
According to Google, there are many ways to interpret or approach a guest blogging situation. If you are offering or accepting guest posts that are of high value and high quality, then you should be in the clear. On the other hand, if you are offering or accepting guest contributions that are spun (same content that has been rewritten) or offering low value content, be prepared to be penalized by Google in the future. Google is not interested in indexing (including in their search results) a blog post if it’s not up to par. If a guest contribution is written with a total of 200 words and oversaturated with links, be prepared to have that post not indexed, or even worse penalized.
One of the first things you should do is Google ready your user/author bio. As Google+ takes on more of a backbone role throughout the entire world of Google it’s important you go through the proper steps to establish yourself as a real person. Depending on what blogging platform you are using there are simple plug-ins available to you that will connect your author bio to your Google+ page. A Plug-in like WordPress SEO by Yoast has a form that will help walk you through the steps of establishing authorship. If you’d rather do it manually, Greg Rickaby has written a wonderful walk-through.
Another blog posting issue you should be aware of is unnatural links both in the article and the comments. As I mentioned before, if your article is oversaturated with outbound links just for the sake of links, this raises a red flag. Take a look at Google’s FAQ page that discusses linking schemes and how to avoid violating Google’s Webmaster Guidelines. When your clinics blog receives a comment, make sure you respond. Having real people interact on your post helps make people feel a part of a community, and enriches the conversation. Just be aware of links in the comments.
In the end, blogging should be about enriching and engaging in your community. If you have something valuable to offer a colleague make sure you contribute properly, and vice versa. If you found these tips useful or have any eBook writing suggestions for the community, or if we missed something, leave a comment below. You can also send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!