The healthcare community is made up of a diverse group of people. From the patient to the hospital PR team to the physician to the pharmaceutical company all are engaging in person and via social media platforms. This week’s healthcare social media in review takes a look at several of hats that make up the community.
- The Lighthouse Readiness blog wrote a great article about the use of social media for emergency management purposes. They reaffirm the point of social media being used for good and connecting people via 140 characters: Why Hospital Social Media Matters for Emergency Management
- Pharmaphorum brings a wonderful interview with e-patient and very active healthcare social media (HCSM) member Tiffany Peterson. Peterson took up using social media and blogging after being diagnosed with Lupus and having a hard time finding any information regarding the diagnosis. Check out the wonderful interview: Patient Perspective – Tiffany Peterson
- Trish Skram points out five hospitals that are doing a great job utilizing social media platforms in their everyday operations. While social media is being used for marketing, dialogue, and patient/physician interactions, hospitals are also using it for customer service: 5 Hospitals who “Play Up” Customer Service in Social Marketing Strategies
- Primary care physician and Medial Communications Editor at Boston Children’s Hospital Dr. Claire McCarthy, brings back the thoughts and insights from the Medicine 2.0 Conference. The conference focused on healthcare’s use of social media, mobile apps and the Internet as a whole. Take a look at insights Dr. McCarthy has brought back from the conference: Healthcare Needs Social Media
- While there are some wonderful things happening in the world of healthcare and social media, PR specialist Rosemary Plorin writes about the “what if’s” of healthcare social media gone wrong. While some of her 10 “what if’s” may be humorous, she raises some wonderful points about HIPAA and social media best and worst practices: Healthcare Social Media Nightmares
Do you any additional thoughts about this week’s Healthcare Social Media Review? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!
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