Budgets and Return-On-Investment (ROI) are common discussions amongst marketing teams. This week’s Healthcare Social Media (HCSM) Review hits on those topics, as well as a new generation of tech savvy physicians, keeping your online community afloat, and a new home for a community list. Check out our Healthcare Social Media Week in Review.
- Staying on budget and making a marketing impact can be tricky business for medical campuses all over the US. Senior strategist for Hive Strategies and Assistant Professor of Communication at California Lutheran University Jean Kelso Sandlin, EdD, delivers three wonderful things to think about for HCSM and hospitals. Research-Based, Budget-Sensitive Online Strategy for Hospital Facebook Engagement
- Have you ever thought about what the next generation of physicians will be like? Dr. Bertalan Meskò writes about the new features he’s observing in new physicians. What do you think of this new form of doctor? 7 Features of the New Generation of Physicians
- ROI; ROI; ROI: How do you quantify a medical practices’ ROI from social media? Is it possible? Luke Gale writes about the current social media metrics and how to quantify social media interactions. Healthcare Business Model for Social Media Based on Trust
- It’s always great news when something exciting happens in the healthcare community. In July Ed Bennett had announced that he would be archiving his Hospital Social Network List, but last week he announced that the list has found a new home! The new home is with the fine folks at the Mayo Clinic Center for Social Media. Check out the detail from Ed! A New Home for the Hospital Social Network List
- Now that you have your online community up and running, how do you keep it flourishing? Here’s a great article from the Health Care Communication News on maintaining an online community. 4 Ways to Keep Your Online Community Flourishing
Any thoughts on this weeks Healthcare Social Media Review? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!