Whether you are interested in an infographic cheat sheet on healthcare social media or curious about the latest lawsuit regarding a negative physician review to make its way to the Minnesota Supreme Court, we’ve got you covered. Check out these five stories in this week’s Healthcare Social Media Week in Review.
- When Dr. Reid Blackwelder was elected to the president of the American Academy of Family Physicians he not only took on the leadership position of the organization but hopped right onto the social media bandwagon. Andis Robeznieks of ModernPhysician.com writes an interesting piece on Dr. Blackwelder’s reasoning for stepping up his social media usage and how he went about doing it. I’m Not a Doctor: A Second Opinion on the Challenges and Opportunities Facing Today’s Physicians
- The fine folks at Signals have come out with yet another amazing infographic. The infographic is organized as a cheat sheet for healthcare and social media strategy. With focuses on audience, objective, message, content, engagement, leading and management, this infographic is one to check out. Health Care & Social Media
- A great article from Kate O’Neill of [meta] marketer discusses the classic marketing funnel and how it correlates to healthcare social analytics. While the traditional way of thinking revolves around ROI, O’Neill proposes Key Leading Indicators (KLI) and Key Experience Indicators (KEI). Patient Experience, Social Media, and Analytics
- Carrie Morgan of Rock the Status Quo writes about six social media mistakes that are being made in many sectors. Her social media audit is something the healthcare community can absolutely benefit from. Check out her article titled The Social Media Audit
- Over the course of the last year or so there have been several lawsuits involving medical professionals and patients who have left a not so positive review. With social review sites changing the way word of mouth is spread, individuals are using the judicial system to tighten their grip on their online reputations. Handling Negative Patient Reviews
Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!