Social media networking has changed the landscape of health care today. There are many informative resources to help navigate the social media networking maze. Here are links to 20 resources to help guide you. Read More.
It’s becoming more and more common to see QR codes in the U.S. By “reading” a QR code with your smartphone, your browser will take you immediately to a predetermined website. So, the addition of QR codes to any campaign is potentially effective to drive patients to the next “opt-in” step. Here are some examples and ideas of how this new technology is being used in Healthcare marketing. Read More.
Twitter can be a hub for experts, becoming a part of social media users’ networks and helping form what New York Times technology writer Nick Bilton refers to “anchoring communities” of information. An trusted online source is usually among the top 5% of his or her network, and shares relevant information that educates readers and followers within a particular field. On that note, we’ve highlighted five physicians to follow on Twitter. Read More.
The American Medical Association has come out with a Professionalism and Social Media Policy that addresses patient-physician boundaries, professional reputation and, of course, privacy. Read More.