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Healthcare Social Media and the New Facebook Timeline

A few weeks back we offered two articles, Facebook Timeline Comes to Fan Pages and the New Facebook Timeline, to prepare you for the soon to come changes with the social media giant.  Hopefully you took our advice and didn’t wait for the March 31st deadline to make some adjustments.  Now that the day for the big change is upon us here is a quick guide to what you can do with the new Timeline on your Facebook Page.

Easy Access Admin Panel

When you log in to your Page, you’ll see the Admin Panel in the top section so you can access all of your key insights from the top of your Page. You can easily hide the Admin Panel by clicking the “hide” button. Drop-down menus on the top-right-hand side allow you to access even more admin features.  To the left you have quick access to Notifications for your Page.

By putting the Admin Panel front and center, Facebook is encouraging you to review the engagement happening around your page.

Cover Photo

The large image at the top of your Page is what Facebook calls the Cover Photo. This image lets you show off the look and feel of your brand on your Page. The dimensions of the Cover Photo are 851 pixels by 315 pixels. If an image is slightly too large it can be moved around to crop it to size.

Be aware that Facebook has some specific terms about what can and cannot be in your Cover Photo. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

Facebook offers these specifics about what cannot be included in the cover photo:

Covers may not include:

  • price or purchase information, such as “40% off” or “Download it on socialmusic.com”
  • contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section
  • references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
  • calls to action, such as “Get it now” or “Tell your friends.”

 Page Information and Buttons

  • Page profile image: The image people see when you post updates.
  • Page name and info: Includes the number of “Likes,” the number of people talking about the Page, and if it’s a place, the number of people who were there.
  • “Like” Button: This section on the right-hand side is where users will find the button to “Like” your Page.
  • Message Button: Allows users to send private messages to your Page. You can turn it off in the admin settings.
  • Gear Button: Reveals other options for visitors like reporting, sharing and feedback

 

Business and Page tabs

There will either be an “About” description or, if your page is set up as a local business, you will see pertinent information about your practice or clinic. To the right of that information are your page’s featured tabs. The first tab is always Photos and the image shown changes as you upload new photos. Remember this if you want people to see a particular image here.

You get to choose the order and which three tabs are visible next. You can also select the images and the text that displays for those tabs. This is prime real estate, so be sure to have tabs here that serve your current Facebook marketing goals. In a future article we will show you how to further manage those tabs.

Page Posts

By default, the posts people see on your page is set to highlights. By clicking on the button people can choose to filter posts by Friend Activity, Posts by Page, and Posts by Others. Note that Highlights and Friend Activity serve up posts based on how a user’s friends have engaged with your Page.

Status Update Box

The status update box is in the left-hand column. This is the same update box as before, but now you will be able to add “Milestones”. For example, you can enter when your clinic opened, when you relocated, or any other noteworthy event. These events will be highlighted and you’ll be able to add pictures and more details about each milestone.

Pinned Post

Directly below the status update box is where a post you want to highlight resides. This will be the first status people who scroll down your Page will see. This is called “pinning” a post. Since Like Gating and forced Welcome Pages are no longer possible, this pinned post can take their place. A pinned post can be made larger and will always stay near the top of the Timeline until you unpin it.

Navigation and Status Bar

From this bar users can return to the top of the Page by clicking on the name. The next menu item allows users to move to different tabs. The third tab lets you jump to different time periods on the Timeline. The fourth tab filters posts.

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About Tim
Tim George is a regularly contributing author to the MDWebPro blog. Tim is passionate about web marketing for MDs expecially the latest trends and results in social media, SEO and inbound marketing. For more, please follow @MDWebPro on Twitter

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