Here at Md Web Pro we have consistently sought to remind you how important it is to be proactive about your online reputation. And, those of you who have taken social media and blogging seriously have probably already experienced how difficult it can be to manage that reputation. Last June, we recommended some simple steps you can take to take charge of your on-line reputation. These include:
- Assume Everything Will Eventually Make its Way to the Web
- Find a Style that Matches You and Stick With It
- Put Your Best Foot Forward
- Join the Community and Above All Don’t Be Seen as a Pitch Man
- Check Your Online Reputation as Often as Your Stocks
Online Reputation and SEO
With more people getting socially active online and given the ability to discuss anything with their network, it has become an absolute necessity for businesses to gain control of their brand’s online reputation. Though often overlooked as a factor in managing your online reputation, you cannot afford to overlook SEO. Search engine optimization, if used and implemented properly, can be an effective tool in determining and controlling the success of your online business reputation.
Here are a few tips on how you can use SEO in your online reputation management campaign.
Social Media Marketing
Social media marketing is an excellent way to instantly help you populate your brand’s name on the search engines with content that is completely controlled by your practice. Creating profiles on various top social media channels such as Facebook, Twitter, LinkedIn, Pinterest, and Google+ can help you gather good and positive recommendations for your brand from followers and fans.
Brand searches can account for more than 40% of all organic traffic, especially for consumers who are late in the buying funnel. Be sure to use your brand and company name as the keywords you target on various content sources such as your blog, social media profiles, and in the content of your website.
If you find an interesting review of your brand or a blog post that advocates your services, ensure that you link to it from your website or your blog. Search for all the positive recommendations and reviews about your brand and give it the desired promotion that it needs.
Frequently optimize your website and blog with keyword rich content. Also include a basic optimization strategy to your marketing campaign to optimize the content for your brand name. Creating industry related quality content will not only prove that your brand is capable of all of your offerings, but it will also enhance your brand reputation online.
Offsite user reviews on popular social media channels are extremely helpful in earning consumer trust and improving brand reliability. There are many free tools and more sophisticated brand monitoring tools that you can use to locate and link positive conversations that are happening about your brand.
Check your Online Reputation Often
There are now hundreds if not thousands of web sites devoted solely to consumers registering their experiences with everything from the local McDonald’s to a Plastic Surgeon’s practice. These sites not only welcome complaints but encourage them. It is essential you have a plan in place to monitor what is being said about you and your practice and there is no better place to start than with our own free review tool.