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Healthcare Marketing Services

Medical Website Design and Development

A great website starts with a great design. Customers on the web have developed an incredibly short attention span and an incredible ability to validate a site within seconds.
Medical Website Design and Development
If your site doesn’t convey a professional image and the right content immediately, visitors will find a site that does. The back button is all too convenient when a site isn’t up to par.  Think of your website as you think of your waiting room.  You want your visitors to know you are professional and that the experience they receive on their visit has been well thought out.  No one wants to come to a website and feel like they just turned down a dark alley.   Your credibility is at stake.  Our design process is straight forward and through our experience we know what leads to an effective website.  Along with our design process, our design pricing is straight forward.

  • New site design or redesign $3,500
  • Integration of design with content management system $3,500
  • Transfer of existing site content to content management system $50/page
  • Creation of new site content $250/page

There are always variables such as photography and custom graphic for banners and call-to-actions but on average our new sites run between $7,000 – $10,000 total and the process takes 2 to 3 months for completion.

Medical Website Marketing

After your great looking and well-structured website is up and running, you can’t ignore the site if you want it to drive revenue for your practice from the web. A well tuned website requires regular review and improvement. The key here is determining who is responsible for the regular review, recommendations and improvement. The proper resources need to be allocated to fully leverage the latest trends in web marketing. When you see stats such as:

  • Women between the ages of 55 and 65 make up the fastest growing segment of Facebook users.
  • 14% of consumers say they trust advertisements. 78% say they trust the recommendations of friends on Facebook and Twitter.

How do you turn those stats into action items in your marketing plan? This is where our marketing packages shine. We can train your team on how to fully leverage the web or we can take over your web marketing and you hold us accountable for results.

Inbound Advisor

It all starts with our Inbound Advisor package. Our Inbound Advisor package begins with access to our prHealthcare marketing dashboard 1oprietary Healthcare marketing dashboard 2Healthcare marketing dashboard 3MDWebpro Insights software platform. Insights integrates data from many sources to provide:

  • Competitive Tracking
  • Keyword Research
  • Site Optimization Reports
  • Lead Nurturing
  • Social Networking
  • Website Traffic Statistics (Integrated with Google Analytics)

In a nutshell, our Insights package provides us with tons of data on our client sites and their competition to help us provide:

  • Actionable Recommendations
  • Accountability Statistics
  • Clear ROI Calculations

Data drives web marketing. We firmly believe you can’t improve on what you can’t measure. And that is exactly why we have invested and will continue to invest in our Insights platform to enable us to drive results for our clients.

We can then take that data and provide a dashboard view for our clients so they can stay on top of our results.  This allows our clients to hold us accountable for the traffic and conversions on their sites.  Many agencies will setup Google Analytics for their clients and stop their (and based on the data from the hundreds of sites we monitor many agencies don’t even do that) — our data goes many steps further.

Not only do we collect the data but we regularly review the data and our recommendations with our clients each month.  And through our video conferencing software, we do it efficiently and virtually with clients around the world.

Having great data is one thing but acting on it is what separates great sites from the rest of the pack. With our Inbound Advisor package we provide monthly training and consulting through our high definition video conferencing software between your team and ours. We will walk you through the data and train your team on exactly what needs to be done to continue improving results.

What our experience has shown is that site owners are either not collecting the data at all OR they are collecting it but no one is regularly reviewing the data to make recommendations for improvement.  Our Inbound Advisor package handles both and it starts at only $500/mo.  For those who want to do it themselves, we’ll even train your staff on what they need to do to improve. Learn more about Inbound Advisor and try it for Free!

Full Online Marketing Support

Our goal is to find the right combination of resources to make the marketing of your healthcare site drive revenue.  Some of those resources may come from within your office, some may come from other vendors, and some may come from us.  For our clients that choose to outsource the bulk of their web marketing efforts, we offer our Inbound Starter, Inbound Weekly, Inbound Twice Weekly, and Inbound Daily packages.  Each of our Inbound packages include access to our Insights Marketing Platform and our Inbound Advisor monthly consulting.

Inbound Starter

Our Inbound Weekly is our most popular entry level package for those clients who really want to focus on search engine ranking improvements and are not as concerned about social media.

  • Weekly Insights data updates
  • Four new blog posts per month each targeting search phrases

We know that sites that regularly add targeted content consistently outrank static sites.  Our Inbound Starter package is a great way to put a process in place to regularly add great content to your site and continue to broaden your net to capture more traffic and keep visitors on your site longer.

Inbound Starter Pricing: $1,500/mo

Beginning with our Inbound Weekly package, the rest of our inbound marketing packages come with access to our Insights Social Media tab which allows your team and our team to quickly identify the social media influencers who are engaged with your brand online.  Our goal is to grow this list of influencers and your brand recognition with each of them to increase your own authority online.  Search engines will continue to rely more and more on these social signals to determine rankings in the coming years.  On our Insights Social tab we look for the below metrics for each influencer engaged with your brand online:

  • Influence on Twitter, Facebook, Google+, YouTube, LinkedIn
  • Ownership and authority of blog
  • Frequency and recency of their interaction with your brand through social media and website visits

Healthcare marketing social media dashboard

Our social tab opens up many opportunities to promote our client’s sites through comment marketing and guest blog posts on the most influential sites in your industry.

Inbound Weekly

Our Inbound Weekly package is the first package to open up access to our Insights Social Media tab to aid in social engagement and build your influence online.  Our Inbound Weekly package also continues the strategy behind our Inbound Starter package allowing for regular publishing of targeted and engaging content to your site.

  • Weekly Insights data updates
  • Access to our Insights Social Media tab
  • Weekly Facebook, Twitter, and Google+ updates
  • Monthly guest blog posts
  • Four new blog posts per month each targeting search phrases
  • Four blog comments per week
  • Monthly content review with internal linking updates and conversion optimization recommendations

Inbound Weekly Pricing: $3,600/mo

Inbound Twice Weekly

Our Inbound Twice Weekly package takes the Inbound Weekly efforts and doubles them.  This allows for more engagement and twice the amount of targeted content added to your site.  With the Inbound Twice Weekly package you will be adding 96 new articles targeting search phrases each year.  The best performing medical websites have hundreds of pages of focused content and this is how you get there.

  • Twice Weekly Insights data updates
  • Access to our Insights Social Media tab
  • Twice Weekly Facebook, Twitter, and Google+ updates
  • Twice Monthly guest blog posts
  • Eight new blog posts per month each targeting search phrases
  • Eight blog comments per week
  • Monthly content review with internal linking updates and conversion optimization recommendations

Inbound Twice Weekly Pricing: $6,120/mo

Inbound Daily

  • Daily Insights data updates
  • Access to our Insights Social Media tab
  • Daily Facebook, Twitter, and Google+ updates
  • Weekly guest blog posts
  • Twenty new blog posts per month each targeting search phrases
  • Twenty blog comments per week
  • Monthly content review with internal linking updates and conversion optimization recommendations

Inbound Starter Pricing: $10,800/mo

Inbound Local

Our Inbound Local package can be added to any of our other packages.  With our local package we will claim and maintain your business listings on the top citation sources in your area.  Accurate and structured listings on these sources are consistently the highest impact ranking factors for local listings.  Managing them is time consuming and tedious.  Let us do it for you.

Inbound Local Pricing: $500/mo

Lead Nurturing

So what do you do with all the new visitors to your site from our Inbound Packages?  You progressively build a profile of the visitors including their email address, name, product and service preferences and you market to them through email.  Our Lead Nurturing package picks up where traditional email marketing systems fall short.  We integrate the visitor data from your site directly into our email marketing software.  This allows detailed segmenting of your leads so that you can send messages relevant to where they are in the buying cycle.

You want to send an email to all visitors on the site that have filled out your contact form but not returned to the site in 3 months, we can do that.

You want to email the people who have looked at a particular product or service on your site within the last 30 days, we can do that.

Our Lead Nurturing package allows you to fully leverage the date and profile information you are collecting from visitors to your site.

Lead Nurturing Pricing starting at: $1,500/mo

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