Tip #1: Survey the Interests of Your Audience
Who are you trying to reach? What types of content do these people most desire? When you know precisely what content your readers crave, it’s much easier to create posts that are widely read and shared on social channels.
The way to know what your readers are looking for is to simply ask them.
- Create a simple survey using a tool like SurveyMonkey.
- Ask a question like: “What question about your cosmetic surgery needs do you most want answered?”
- Ask your existing readers and fans on your social channels to take your survey.
- Study the results.
Tip #2: Spin Hot Topics into Many Posts
Once you understand the interests of your target audience, you need a plan to create content that’s focused around popular subjects. For example, at MD WebPro, we know that the connection between social media and SEO is a hot topic many want to know more about.
You might be inclined to think there are only a few blog posts that could possibly be created around a single topic like social media and SEO; or perhaps that you’ve said all that can be said on a topic. You’d be wrong.
Here are three articles we published, all focused around the same topic:
- SEO for your Medical Practice is more than Keywords
- SEO for your Medical Practice is More than Keywords
- Building your MD Social Media Rank
Each of the above articles focused squarely on social media and SEO. But each one was written from a different angle.
Here’s how to find different angles on the same topic:
- Create a beginner’s guide.
- Address misconceptions.
- Showcase how others are solving the problem (success stories).
- Create a video.
- Appeal to different segments of your audience (like small businesses and then again for big brands).
Translate this process to popular blog posts you have already created and you can extend their life and save a lot of time in the process.
Tip #3: Leverage the Power of Multiple Authors
There’s a reason the top blogs have many authors. It’s because they treat their sites as
publications. Have you ever read a magazine with only one author? My guess is no. Here are some benefits of having many authors write for your blog:
- Your site appears to have more prominence because it’s not all about you.
- You don’t have to do all the work yourself!
- You gain fresh voices and can develop new spins on topics.
- Authors will promote the content they write for you.
- You establish alliances with contributing authors.
Invite your peers to contribute from time to time. Ask a skin care specialist to consider offering a regular post.
Tip #4: Integrate Social Sharing
A huge misconception about blogging is that great content will be found; all you need to do is write it. The fact is that some of the best bloggers in the world are undiscovered because not enough people are reading their content.You need to empower people to effortlessly share your great blog post with their friends, fans and followers. Social sharing is your secret weapon. If you visit any top blog, you’ll likely see fully integrated social sharing.
Tip #5: Capture Emails
Just as brick-and-mortar businesses are built on growing repeat customers, you want to nurture repeat visitors to your blog. But here is a reality that most people will never tell you: the majority of people who visit your site will NEVER return.
The answer to that reality has been, and still is, email. It is still the single most powerful tool to create repeat visitors to your blog and web site.