In the fall of last year, we offered the medical web site designer some basics of winning plastic surgery web design. The main take away from that article is to remember the law of simplicity. Less really is more. White space is better than multiple fonts. Cleanness and utility of design is paramount.
A Few Reminders about the Basics
- Website Architecture Matters - A clean, well structured site stands out from the crowd and immediately presents itself as the place a visitor will want to spend some time.
- Speak Plainly - Web writing filled with clichés and complicated, abstract language does not communicate with and generally insults your visitors. If you need to include highly technical information, save it for a separate page where a procedure is detailed. Even then, keep in mind your visitors are not seeking a medical degree.
- Make the Web Writing Scannable - Web copy should be about half as long as the same copy would be in print media. Work to cut down your web copy into digestible chunks. Eliminate unnecessary words, and keep your sentences and paragraphs concise!
- Be Consistent - Many medical practices have more than one person adding web content which can lead to inconsistencies in style and content. Review every single web page for consistency.
- Curb Your Enthusiasm - Enthusiasm for what you do is great but too much of it on a web site can come off as salesmanship rather that professional information. Not only are comparison claims that declare you the best unethical and at times illegal; they are an invitation for a new visitor to make a quick exit from your site.