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Page Grades vs Rankings in Healthcare SEO

If you subscribe to our free website ranking reports, you have seen the page grade scores we give for pages on your site. The grade is A-F just like back in school and the grades are calculated on a weekly basis. The first step towards ranking for a phrase in the search engines is to create content on your site optimized for that phrase. This is why our page grade calculation is so important. Monitoring page grades for individual phrases tells us which phrases already have optimized content on a site and which phrases still need optimized content.

So what happens after optimized content is published to your site?

Below is one of the graphs from our MDWebPro elite tool.  The x-axis of the graph has a weekly interval with each crawl of the site MDWebPro performs and update to the rankings.   The y-axis  indicates page grade (red line) and current rank (blue line).  There are also orange and green lines but we will worry about those later.

In the graph you can see that between September 15 and September 22 the page grade on this site for this phrase shot up considerably.  The reason for this was the optimized content added to the site.  Correlating with the increase in page grade is the jump in the blue line which represents this sites ranking for that phrase.

The green and orange lines which aren’t very visible represent total links to the page and page authority of the page.  That index is only updated monthly so we wouldn’t expect any values from these lines yet as the page on the site didn’t exist a month ago.  But now over time we can watch as the page increases in ranking as links to the page and authority increase.

So the next time you see in our reports that a page doesn’t rank quite as high as you would like, the first thing to do is look at the grade MDWebPro gives your site for that phrase.  If you see an ‘F’ next to it, you know exactly what is needed to start improving your rank and ultimately traffic from that phrase.

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About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro and also on Google Plus

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