Many merchants that use Groupons find an increase in their business in a very short time. With Groupons being sent by targeted emails it can create quite a lot of customers for a business in a short time. For this reason, it is becoming more and more popular for cosmetic surgeons and physicians to use to increase interest in their services like liposuction, laser hair removal and more.
For a smaller café owner named Ms. Burke her business took off far more than she could handle after she enlisted the services of Groupon. She had 1,000 Groupon holders coming to receive their discounts, which was a charge of $6 for a normal bill of $13 for food. It created a lot of buzz and people were interested in receiving quite a bargain. She didn’t expect or plan for the response and therefore was overwhelmed by the showing that she received.
This is just an example of how many people can find out about a service or product that you are offering when you use Groupon. When there is a discount involved it creates quite a stir and lots of people want to get in on it. Everyone likes to get a bargain and that is what Groupon does for a company quite well. Although, Burke said she would not do it again (it was too much business for her to handle at one time) there are many company’s that thrive on the added exposure for their services. They figure that the more exposure they receive the better off they will be. It makes good business sense to them and Groupons offers quite a great service for their needs.
For cosmetic surgeons and physicians they should consider using the Groupon strategy to get their name out there to many more people than ever before. With the discounts on their services they will be amazed at the amount business that it will drum up for them. Remembering to have added staff during their Groupon specials, they will avoid the pitfalls that Burke experienced in her industry. Preparation is the key and added business and profits are the outcomes that many cosmetic surgeons and physicians will see. Repeat business is the key to success and Groupon helps to encourage customers to come back again and again to make those profits soar.
In using Groupons, when they deal with merchants, they have a packet of materials that they give them in order to understand what they need to do. Following the suggestions that they reiterate will increase traffic and develop the possibility for a continuous flow of repeat customers. Groupon highly recommends reading the materials thoroughly and then making a great deal for potential customers to get them in the door and have them returning again and again. Making sure that services are great when customers arrive will make them please and they will want to visit again and probably tell others all about the great services they received, too.
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