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Healthcare, Social Media, and Marketing Automation

Marketing Automation’s premise is simple. The idea is to send messages triggered by a visitor’s actions on your site. Ideally, these messages will be seen by the visitor as relevant rather than spam. In spite of its rapid growth, a 2011 Genius survey reveals a troubling statistic. Over half of respondents using Marketing Automation report they have yet to realize a positive return on investment.

The reason plastic surgeons may not be capitalizing on marketing automation may be a failure to understand the connection between it and healthcare social media. Depending on automated processes without ensuring prospects are plugged into a continuing conversation is the fatal flaw in many approaches.

The following infographic illustrates where marketing automation is failing and succeeding.

History of Marketing Automation

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About Tim
Tim George is a regularly contributing author to the MDWebPro blog. Tim is passionate about web marketing for MDs expecially the latest trends and results in social media, SEO and inbound marketing. For more, please follow @MDWebPro on Twitter

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