Call Us

Groupon on and “the others”: What Marketers Need To Know

What is Groupon and why does it work so well? Groupon is an online service that contacts potential customers in targeted areas by email and gives them a percentage off a surgeon’s or physician’s services with a deal that is handled between Groupon and the surgeon or physician. These discounts create a lot more business for the surgeons and physicians that they would not otherwise receive. Patients are more than happy to receive a bargain on the services that are offered in the special deal that they create through Groupon.

Since Groupon there have been many other services to come along. There are Buy With Me and Daily Deals For Denver Moms. These are just some of the new ones that are entering the picture. However, these services are not all running the same show, so it is important to know what a business wants and who they want to contact.

Look at these important points below to see why a business should choose the Groupon service versus another. Making good business decisions will make a huge difference in future profits.

What A Marketer Should Do

Target Their Audience

Target their deals to a specific audience. This will get more customers in the door using the Groupons for their services.

Beef Up Staff During Busy Times

Increase staff during the times that the Groupon specials will be running. Make sure that you have a great place for your patients to wait for their services and that they are treated well so that they will want to come back.

Make Sure That You Complete A Great Service

With the increase in business, a physician will need to make sure that they complete the procedure in a great manner. This will ensure that they will get more business in the future.

Get A Service That Will Bring People To Your Local Area

Make sure that you the service that you use contacts people that can come to you. That means it will have to hit potential customers in your local area.

Be Aware Of The Commissions

Check on the commission rate that these services will be offering. Groupons is 50 percent, but in the future will have lower commission. It is important to discuss this with other services to make a good decision on which one to use.

Using Groupon Makes Sense

By realizing the points above many businesses are using the Groupons more and more. They find that they reach a greater audience with Groupons and get people interested in what they have to offer. They enjoy the repeat business that it creates for them also. Using the Groupons was a good business decision that will keep on working for them in the future. They also read the information that Groupon gives them so that they create the perfect deal for their potential customers. By targeting the offer they will receive a better response and this will increase profits remarkably. Groupon makes a lot of sense for a lot of businesses.

If you liked this post, then “like” us on Facebook to stay up-to-date on web marketing for MDs.

Related Posts:

About Marc
Marc Ohmann is president of Digital Solutions, Inc in Minneapolis. Digital Solutions is the company behind the MDWebPro blog and tool set. Marc was a computer science and engineering student at the University of Minnesota in 1999 when he started Digital Solutions. Marc, now a husband and father of 3, greatly enjoys the clients and creativity he is involved in each day through Digital Solutions. Follow Marc on Twitter @marcohmann and @MDWebPro

This entry was posted in Email Marketing, Inbound Marketing, Local Search, Marketing, SEO, Social and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Instant Website Audit

How's your website doing? We will instantly grade the marketing health of your site and perform a competitive review.

Give it a try and get the answers for free!

Copyright © 2012 by Digital Solutions, Inc All Rights Reserved. - Digital Solutions, Inc - 7900 International Drive, Ste 200 - Bloomington, MN 55425 - (952) 703-3996