Selecting the right keywords to point prospects toward your content is much like the task a city planner has when laying out road signs. Visitors to a city know what they are looking for; they just need simple directions that are easy to follow. Of course, there is one major difference; landmarks in a city remain constant while what people are looking for on the Internet is dynamic and ever changing.
One way to keep up with these changes is by using sound tools for studying trends in keywords. You can energize SEO for your medical practice with Google Trends. Efficient keyword selection involves understanding the balance necessary between the popularity of a keyword or phrase and the competition you face for those words.
Google Trends’ Strengths
Google Trends can provide important keyword information in two areas.
- The history of a keyword – Google Trends energizes SEO for your medical practice by revealing how the popularity of specific keywords is falling, rising, or remaining steady.
- Comparative Analysis – Google trends can compare the relative popularity of from two to five keywords allowing you to choose which words are most likely to bring visitors to your valuable content.
Trends allow you to compare the frequency your target keywords have been searched for in just seconds. For example, let’s say you’re unsure which is the most popular keyword, “augmentation” or “enhancement”. Here are steps you would take to determine which is the most popular word:
- Open your Web Brower.
- Enter www.google.com/trends.
- Type in the words augmentation, enhancement. You can enter up to five words separated by commas.
- Click the “Search Trends” button.
Google Trends will return a color-coded graph that displays the frequency your specified words were used in Google search queries over the past three calendar years. Google Trends shows you almost immediately that the term “augmentation” has trended higher than “enhancement” for a number of months. Google Trends also allows you to do a quick comparison of singular and plural uses of the same word.
Other useful information in a Google Trends search:
- Volume of news stories related to the keywords
- Breakdown of searches by cities, world regions, and world languages.
- News references to your keywords.
Google Trends’ Limitations
Remember that this is only one tool in your SEO box of tricks. Google Trends does not give the specific number of times your keywords were searched on. This is a comparison between time periods for specific keywords. “Trends” is the key. In just a few seconds you can see how certain words are rising or falling in popularity.
Google Trends doesn’t communicate how competitive your keywords are: number of search results returned for those keywords. But, there are a number of free tools to provide that information as well.
If you enter a keyword with too few results, Google Trends tells you there are insufficient results. Even that information is valuable since it identifies you need to be finding more popular keywords for the same term. Sometimes, what you don’t see is as valuable as what you do!
THE BOTTOM LINE: Google Trends is yet another important addition to your Doctor 2.0 took kit. It is simple to learn, easy to use, and offers valuable information in a short amount of time.
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