When planning your Plastic Surgeon Website Design it is vital to understand how people read on the Web and why they read that way. Visitors don’t read – they scan. For some reason, Internet readers feel like they are wasting time if they read too much of what is there. As a visitor to one site said, “If I have to sit here and read the whole article, then I’m not productive.”
Smart plastic surgeon website design understands this and makes finding information as effort free as possible for the visitor. Every visitor to your site has a reason they came there. These simple do’s and don’ts of site navigation can make all the difference in visitors finding what they are looking for and sticking with the information presented to them.
Ensure that your main menu is visible on every single page of your site: Because visitors scan information, if they can’t find a way to view what they want quickly they are likely to go looking elsewhere. If you have a section with patient testimonials, for example, there needs to be an obvious and simple way for a visitor to find your home page and ways to contact you.
Test your links often: One of the quickest invitations to leave your site is broken links. Not only are broken links detrimental to rankings on search engines but they give an immediate negative image of your site as a whole. New visitors, in particular, have very little tolerance for numerous broken links and will exit your site quickly when confronted with them.
Include a “Contact Us” link: There should be a “contact us” link at the bottom of every page on your site with wording that clearly invites people to click the link. A great idea is to have a testimonial quote on your “Contact Us” page.
Have a Selection of Educational videos and articles for your patients to view and read: By providing them with useful information about cosmetic procedures, they will see you as an authority and therefore their plastic surgeon of choice.
Omit critical sections of your site: It is amazing how many cosmetic surgeon sites fail to include a site map. A site map is a good way to assist your patients in seeing your total Web site structure and then finding exactly what they need.
Make it difficult for visitors to locate your contact information: Some plastic surgeons forget this important piece of the puzzle include a form on their site. A visitor should never have to spend much time locating days and hours of operation, address information along with maps, phone numbers and email addresses.
Don’t make your navigation menu confusing: Site navigation should group topics into similar areas and be intuitive. If a visitor is looking for an article about a particular procedure, be sure your navigation menu shows how they can get there. For example, it might be organized like this: Home>Patient Education Articles>Tummy Tuck Procedure.
By paying attention to these simple do’s and don’ts your site will make it simple for visitors to find what they need and offer the most professional image of your medical practice and you.