Your healthcare website is finally up and running! Potential patients are able to find your practice on the Internet and link up with your social media networks with just a few clicks of a mouse. One of the most important pages on your website is the about section because it gives the world a quick snapshot into you, your practice, and your staff. Yet, the about section of a website is often one that is overlooked and underutilized. Here are some tips on creating an impactful medical website about page.
When filling out your about page it’s important to think about what your practice really excels at and get that into a brief yet cohesive paragraph. Your about page should let the reader know what your practice does (specializations, services, etc.) and how it can help the potential client. If a user is searching for specific information, your about page should give it to them.
No matter what type of medical practice you’re a part of it’s important to give your about page a personal and human feel to it. A lot of healthcare related websites can feel extremely stuffy and bland. Adding a real and human voice to your about page can help put a potential patient at ease before even stepping foot into the clinic.
Your about page should be a place for interested parties to find out who you are and what you have to offer, but it should also be used to gently guide users towards your Call –to-Action or CTA. Using a space on your about page for a Call-to-Action can be great for conversions and gaining some wonderful insight into who your sites users are. The type of CTA is up to you, but offering an eBook or service discount in exchange for lead information is great for conversions.
If you’ve been blogging on your website or have contributed to medical journals, your about page would be a great place to include links to important insights. By linking to other posts on your website you are not only delivering useful and important information to others, but you are keeping users on your website. It’s important to think about which links to include on your about page that can help establish you and your practice as an authority in the field.
By keeping your about page informative but brief can help capture the interest of a potential client while offering them some wonderful insight into you and your practice. It’s ultimately up to you how much insight you give someone who is interacting with your medical website, but hopefully the above tips will get you on the right track to creating an informative and useful about page.
Do you have any additional thoughts on creating a useful about page? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!