Advertising in the healthcare sector comes in many forms. Depending on your practices budget, you might advertise via the local newspaper, radio, social media, your practices blog, or some form of outdoor media. Yet one method of print advertising that has withstood the test of time is the brochure. Creating an informative, well-designed, and visually appealing brochure for your healthcare business can be a wonderfully effective and simple advertising tool.
Let’s take a look at a few things to keep in mind that will help you create a brilliant healthcare brochure.
- Before you can begin adding your practices important information, you’ll need to decide what type of advertising brochure you want to create. Do you want to advertise using a bi-fold design? How about using the Z-fold technique? What about the basic tri-fold? Keep in mind that the way you fold your paper will be a major factor in the layout of your brochure design.
- Once you’ve decided on a fold style, it’s time to think about what information you want on you brochure. First and foremost, you will want to make sure potential patients will be able to contact you. On your healthcare brochure, you will want to include the important stuff like the name of your practice, your offices address (map and/or directions), the phone number, any social media sites you participate on (Twitter, Facebook, LinkedIn), and your website. All of this information will help the patient connect and engage with you.
- If you are going to add pictures or other graphics on your brochure, it’s important to make sure they are an acceptable resolution. The last thing you want to do is print out 500 brochures, only to find out that your practices staff photo is overly pixelated.
- Another great thing to include on your brochure is a call to action. If you are running a promotion (free consultation, procedural discount), you can include that information in the form of a coupon on your brochure.
- When organizing your brochure, remember that less can be more. If you have too many graphics or text, then your brochure will appear cluttered and a bit overwhelming. Keep things simple, yet informative.
Your brochure is another tool you can use in your practices healthcare marketing tool box. It should highlight all the magnificent things that you and your staff bring to the table. You don’t need tons of bells and whistles, but a thoughtful layout and design will help you knock your healthcare brochure out of the park.