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Cosmetic Surgery Clinic Email Marketing Strategies

There are two email marketing strategies that are time tested and proven across a broad spectrum of businesses and medical practices. “Short Course” and “Further Interaction” approaches are being employed with great success by many cosmetic surgery clinics in their email marketing strategies.

The first strategy works to gain more subscribers and build your authority, while the second boosts page views and direct response to your clinic for appointments. Both methods facilitate stronger lasting relationships with your subscribers.

The Short Course Strategy

There are a number of variations of this approach and will require a bit of creativity on your part. The idea is to set up a course of information to be delivered in segments over a specific period time. Some cosmetic professionals provide a link on their home page for a short course on skin care. When people provide their email through this link they automatically receive a new email every day for 3-7 days. This kind of course is best set up to run automatically through autoresponders.

What it Achieves

It helps build strong relationships with your prospective clients and current patients in a short period of time. It takes a while for subscribers to fully trust you but if you consistently send them quality emails every day over a short period of time, trust is accomplished much faster.

Why it Works

An Ebook is a good tool but many people read the first chapter or so, find other things to do, and never return to it. A short email course, however, involves a new email every day with bite size pieces of information. Those who subscribe for a short course are more likely to read each part. Every successive email should provide links back to information sent in previous emails.

Short courses help you to quickly establish authority in your niche. These can be created from Ebooks , older blogs posts, or information on a new procedure. Ebooks can take weeks or months to prepare but an email short course can be created in a matter of hours. They are perfect to use when your site needs a boost during a slow season.

The Continuing Interaction Strategy

This method uses an email to lead subscribers to interact with you after reading the email. In this technique, you send subscribers brief emails that interest the reader in seeking further information through a link. The link then leads back to a page on your website, producing more page views.

What it achieves

  • As we already pointed out – more page views
  • More direct contacts. Anything that links visitors back to your web site offers a gateway for them to contact you for information or an appointment.
  • More visits to your hidden gems. Emails are great ways to point people to that great content on your web site or blog that needs some new life breathed into it. With this method you lead people to your less-visible but just as helpful articles.
  • A higher open rate.

Why it works

This method works because visitors don’t feel like they’re being marketed to. Instead, they see you as a steady source of valuable and much needed information.

There are a number of variations of this approach and will require a bit of creativity on your part. The idea is to set up a course of information to be delivered in segments over a specific period time. Some cosmetic professionals provide a link on their home page for a short course on skin care. When people provide their email through this link they automatically receive a new email every day for 3-7 days. This kind of course is best set up to run automatically through auto-responders.


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About Tim
Tim George is a regularly contributing author to the MDWebPro blog. Tim is passionate about web marketing for MDs expecially the latest trends and results in social media, SEO and inbound marketing. For more, please follow @MDWebPro on Twitter

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