SEO
Marketing Healthcare Services in 5 Simple Steps
Marketing healthcare services can often seem overwhelming. Especially if you get hung up on the millions of different ways to go about it. A great way to start is with simplicity in mind. And as long as we are measuring … Continue reading
5 Steps to Better Patient Lead Generation
Regardless of what medical specialty you are in, if you are a practicing medical doctor, your practice lives or dies by patients. Patient leads are generated by four primary sources. Medical Referrals Existing Patient Referrals Marketing efforts Repeat Patients … Continue reading
How to write blog content that will rank in search engines
When we release new features to our Insights tool set I feel like a kid at Christmas. I get so excited to dive into the data and functionality that I generally lose track of the rest of my day. Today … Continue reading
5 Easy Ways to Drive Traffic to Your Healthcare Website
If one of your medical practices goals for 2013 is to drive more traffic to your website or blog, then you’re in luck. Web traffic can come in a wide spectrum of ways like social media, direct traffic, social bookmarks, … Continue reading
The Death and Rebirth of SEO
Year after year we hear the common cry that Search Engine Optimization (SEO) is dead or SEO is dying. And year after year those cries turn out to be wrong. Below is an example of a concern from a LinkedIn … Continue reading
Marketing Healthcare with Balanced Website Traffic
Today in web marketing or inbound marketing most of the conversation is around social media while much of the tactical emphasis is around search engine optimization (SEO). It seems that SEO is held as a secret weapon in gaining traffic … Continue reading
SEO for Medical Marketing – How to checkup on your web developer
I received an email from a customer this morning which I know many site owners on the web receive regularly. These messages are sent by automated scripts that scour the web for contact forms and then submit the same generic … Continue reading
SEO for Healthcare Demystified
When new clients come to us we usually get to see inside the work of their previous web company or SEO (Search Engine Optimization) firm. Almost always one of the most confusing aspects to the work that was done is … Continue reading
7 Killer Medical Website Mistakes
We review medical website and medical website stats each and every day. Our days revolve around search engine optimization reviews, conversion reviews, content reviews, email reviews and social media reviews. We monitor hundreds of sites and report on the results. … Continue reading
Why the Right Content Builds Links and Authority – Medical Marketing Monday
Google has made many updates since this past April which are requiring sites to have high quality content if they want to rank in the search results. Join Marc for our latest Medical Marketing Monday to discuss what determines high … Continue reading
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