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Medical Content Marketing: Where Professional Meets Personal

  Content is the focal point of all inbound or online marketing, that much is a given. Within the broad category of content marketing are many subdivisions or niches. This is especially true when it comes to content for a … Continue reading

Posted in Healthcare Entrepreneur Series, Inbound Marketing, Marketing, Patient Reviews, SEO | Tagged , , , | Leave a comment

Dental Internet Marketing Strategies

Sometimes you find a picture that is, as they say, worth a thousand words. As I was doing some research for those who we wish to serve in the Dental community and thinking about our other clients, I came across … Continue reading

Posted in Inbound Marketing, Local Search, Online Reputation Management, Patient Reviews, SEO | Leave a comment

Starting and Building Your Local Search

Welcome, welcome, welcome to Local Month! I have been excited about the month of November because we are opening up a new topic to dig into with this month’s content, and that topic is Local Search. Many of our clients … Continue reading

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Costs and Benefits of becoming Google AdWords Certified

I recently started to look more deeply into being Google AdWords Certified. I had in fact heard about the certification prior to this deeper research, but after having a recent surge of initiative-taking and a desire to spontaneously learn, I … Continue reading

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Unleash the Hummingbird

    Last week Google announced the largest update to their search algorithm since 2001.  It is reported that over 90% of searches are affected.  Last week also saw Google pushing their monopoly weight around with the removal of search … Continue reading

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Google Tells Marketers to Pay Up For Keyword Data

Nearly 2 years ago Google stopped providing keyword data to Google Analytics users for searches performed on google.com while logged into a Google account.  What this meant was if you searched on Google for ‘mdwebpro’ and clicked a result, the … Continue reading

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How to Market Healthcare Services Part 2

This is part 2 in the series How to Market Healthcare Services.  If you missed last weeks part 1, you can read it here. Last week we looked at how marketing in healthcare has changed over the past 10 – … Continue reading

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Google Ranking Factors in 2013

Moz.com (formerly SEOmoz) yesterday released their Search Engine Ranking factors report.  The report is a combination of survey data from industry professionals and correlation data from a separate study. Through the hundreds of sites we manage and monitor using our … Continue reading

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Marketing Healthcare Services in 5 Simple Steps

Marketing healthcare services can often seem overwhelming.  Especially if you get hung up on the millions of different ways to go about it.  A great way to start is with simplicity in mind.  And as long as we are measuring … Continue reading

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5 Steps to Better Patient Lead Generation

Regardless of what medical specialty you are in, if you are a practicing medical doctor, your practice lives or dies by patients.   Patient leads are generated by four primary sources. Medical Referrals Existing Patient Referrals Marketing efforts Repeat Patients … Continue reading

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