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Conducting Interviews to Better Your Brand

I am not a journalist or a reporter, and yet I conduct interviews on a regular basis. With no major experience you might be wondering why I choose to spend some of my time interviewing other people. We believe that … Continue reading

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The Future of the Internet – 2015 Infographic

  The internet is a ever-changing organism of information. Now that I think about it, it is probably the closest thing to a non-living living thing that we have today. (It makes sense in my head) What I mean is … Continue reading

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5 Steps to Writing an Effective Healthcare Press Release

Every company or practice reaches points where they want to release information to  the media outlets and the public. The purpose of the release of this information could take shape in a number of different ways, like the introduction of … Continue reading

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Detailed Medication Info on Google’s Knowledge Graph

You may or may not have noticed Google’s Knowledge Graph helping to enrich your experience while using the powerful search engine.  Google’s Knowledge Graph is a sidebar that goes above and beyond the simple keyword you entered and gives you … Continue reading

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What’s Next for e-Patient Dave

I had the privilege of talking with Dave deBronkart, author, blogger and leader in the participatory patient, or e-patient movement. Dave, better known as e-Patient Dave, was diagnosed in January 2007 with Stage IV, kidney cancer. The medium survival time … Continue reading

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Why E-Patient Dave Loves Doctors

If you are a health care provider of any sort you’ve no doubt had patients walk into an appointment with medical information they have found from a Google search. Your experience with those printout toting patients probably shapes your feelings … Continue reading

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Healthcare Social Media Week in Review: March 26, 2012

What social media offers to health professionals and citizens The World Health Organization weighs in on the global impact social media is having on healthcare. “Until recently the predominant communication model was “one” authority to “many” – i.e. a health … Continue reading

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Healthcare Marketing and the New Facebook Timeline

March 30th is fast approaching and with it, dramatic changes to your Facebook Business Page. And, whether you are ready or not, your healthcare marketing and the new Facebook Timeline are about to meet. No More Automatic Like-Gating The biggest … Continue reading

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Healthcare Social Media Week in Review: January 30, 2012

Patient Healthcare and Social Media Poll We are really looking forward to the results of this patient healthcare social media poll from Dr. Howard J Luks. As you know the more patients who take it the better the results, so … Continue reading

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Healthcare Social Media Week in Review: January 23, 2012

Social Media Shouldn’t Force us to be Transparent. We Should. Healthcare providers are held to higher standards of transparency than other organizations because the stakes are higher. This article challenges us to look at social media as a tool to … Continue reading

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