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Marketing

Medical Content Marketing: Where Professional Meets Personal

  Content is the focal point of all inbound or online marketing, that much is a given. Within the broad category of content marketing are many subdivisions or niches. This is especially true when it comes to content for a … Continue reading

Posted in Healthcare Entrepreneur Series, Inbound Marketing, Marketing, Patient Reviews, SEO | Tagged , , , | Leave a comment

Do You Know Dr. Google? The 2014 Digital Patient Journey [Infographic]

Do you know what process a patient goes through when they are visiting you in person? What about the digital patient experience they have? As may as 86% of people who go to the doctor will conduct some sort of … Continue reading

Posted in Content Marketing, Design, Inbound Marketing, Infographic, Marketing, Online Reputation Management | Tagged , , , | Leave a comment

20 Marketing Stats that will Drive 2014 – Infographic

Looking for some marketing foresight on the upcoming year? You’ve come to the right place. The year that we have recently so warmly welcomed is gearing up to be a year of progressional change within the marketing world. I wouldn’t … Continue reading

Posted in Content Marketing, Email Marketing, Inbound Marketing, Marketing, Online Reputation Management | Tagged , , | Leave a comment

Circle: Brilliant Marketing or Brutal Manipulation?

Have you received any random texts from friends to download an app recently? Or have noticed an increase number in “invites” to apps on facebook? Is that app called circle? Over the last few months Circle has been gaining popularity. With … Continue reading

Posted in Facebook, Inbound Marketing, Marketing, Online Reputation Management, Social Media | Leave a comment

Starting and Building Your Local Search

Welcome, welcome, welcome to Local Month! I have been excited about the month of November because we are opening up a new topic to dig into with this month’s content, and that topic is Local Search. Many of our clients … Continue reading

Posted in Inbound Marketing, Local Search, Marketing, SEO | Leave a comment

How to Market Healthcare Services Part 1

Marketing healthcare services was once about Yellow Page ads, direct mail and billboards — not so much anymore. If you look at your own behavior when researching products and services, you will probably notice yellow pages, direct mail and billboards … Continue reading

Posted in blogging, Content Marketing, Inbound Marketing, Marketing | Leave a comment

Mobile VS. Responsive: An In-Depth Look

The growing trend of smartphone and tablet use has boosted the importance and popularity of websites tailored for mobile devices. According to Morgan Stanley mobile internet will overtake desktop internet by 2014. It’s a new challenge for companies as regular … Continue reading

Posted in Inbound Marketing, Marketing, Mobile Website, Web Design | Leave a comment

Mobile Marketing Infographic

Since I posted the Types of Social Media Users Infographic on Monday and then in honor of mobile month, I wanted to in combine the two and share another helpful display of Mobile Marketing in 2013. Many marketing teams are … Continue reading

Posted in Content Marketing, Facebook, Marketing, Mobile Website | Leave a comment

Mobile Website vs. Mobile App

To kick off Mobile Month, I wanted to address a comparison that often comes up when discussing the topic of mobile tools. The comparison is mobile websites vs. mobile app. Which one makes more sense for a business? What are … Continue reading

Posted in blogging, Marketing, Mobile Website | Tagged , , , | Leave a comment
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