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Lead Nurturing

Making the Patient Experience a Priority

Over the past 5 years we have been honored to be a part of two medical applications focused on improving care.  Below is an interesting infographic from BerylHealth focusing on the patient experience.  Of particular interest is the 90% difference … Continue reading

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The Secret Behind Email Campaigns That Create New Patients

It is no secret that email is alive and well as a means to keep visitors coming back to a site.  Groupon and Living Social are excellent proof of this as the are two businesses built completely around effective email … Continue reading

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More Patient Leads in 4 Easy Steps

It’s all about the patients, right?  That’s why we are all here.  If there were no patients, there’d be no medical industry.  So when we think about healthcare marketing in the online world or inbound healthcare marketing, we like to … Continue reading

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Marketing Healthcare with Balanced Website Traffic

Today in web marketing or inbound marketing most of the conversation is around social media while much of the tactical emphasis is around search engine optimization (SEO).  It seems that SEO is held as a secret weapon in gaining traffic … Continue reading

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Tips for Your Medical Websites Landing Page

So you’ve decided to create a landing page for your medical website.  This is a wonderful first step, but how do you do it?  What are some steadfast ways to make your healthcare landing page standout and still be simple … Continue reading

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Medical Marketing Lead Scoring

So when your website and Inbound Marketing efforts are cranking away and your list of leads continues to grow, how do you know which leads are ready to buy and which require more nurturing? Join Marc as he discusses an … Continue reading

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New Tools in Healthcare Social Media

With a blink of your eye the tech world shifts, or at least it feels that fast.  As the healthcare sector begins embracing new technologies rather than running the opposite way new tools like Twitter for social engagement, electronic files … Continue reading

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7 Killer Medical Website Mistakes

We review medical website and medical website stats each and every day.  Our days revolve around search engine optimization reviews, conversion reviews, content reviews, email reviews and social media reviews.  We monitor hundreds of sites and report on the results.  … Continue reading

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Medical Email Marketing – What you aren’t doing now but should be

In 1971 the first network email message was sent between computers and since then email has had it’s highs and lows from “You’ve got mail!” to “SPAM SPAM SPAM” Since 1971 email has become an integral part of our daily … Continue reading

Posted in Email Marketing, Lead Nurturing, Marketing, Marketing Automation | Leave a comment
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