Healthcare infographics aren’t just a pretty image to look at, they are packed with big data and can help tell a story about your practice or clinic. Creating a visual representation of data not only helps to communicate information, it draws the reader in and makes them want to engage. Images can do a lot more then you may expect. Let’s take a look at six striking reasons why your medical practice should be using infographics.
They Look Great
People love things that are beautiful. If you have a choice of staring at numbers on a piece of A4 legal paper or seeing those numbers in a well-designed graphic, which would you choose?
A well designed infographic is easy on the eyes and helps the reader digest the information.
Structuring data with a pie chart or a bar graph is great, but the outcome is pretty flat. With a well-designed healthcare infographic, you can organize procedure statistics, clinic insights, and more, in a visually stunning graphic.
Ranks Well in Search
A well designed infographic has extremely high sharing potential and can net some rather important links back to its originating site (your clinics website). If websites are sharing an infographic that started on your clinics website and linking back to it, this could do wonders for you in search rankings.
Our Brains Are Wired
Our brains are wired to transcribe data in different ways. Processing big data with a distinct connection to a beautiful visualization will have much more impact compared to type on a page.
You Don’t Need a Design Team
You don’t need a team of design experts to create a fabulous infographic. There are a good amount of free infographic design sites on the web. Services like infogr.am, visual.ly, and piktochart.com can help you transform stuff and data into beautiful graphics.
A well-organized and beautifully designed infographic can pack a punch that will send the social media world into a sharing frenzy. Taking big data, transcribing it, transforming it, and creating an infographic is a great way to generate traffic to your clinics website, turn boring information into beautiful information, and so much more. Do you have any additional thoughts on using healthcare infographics? Did we miss something? Leave a comment below, send us a message on Twitter @MDWebPro, let us know on Facebook, or on Google +. We’d love to hear from you!